Hey smartass Dan. Looks like Apple had a record quarter in light of the worst economy in decades. They also did sell "bajillions" so maybe you do owe Jim Goldman an apology. Yeah, Apple sure has run out of gas. You're the one with bajillions of cubic yards of hot gas and are single-handedly contributing to the loss of bajillions of glaciers in Antarctica. You have no credibility and are a pathetic attempt at being anywhre near creative.
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As for what was announced, there's a new version of iLife, a new version of iWork and a box set that lets you buy those two suites with a copy of OS X Leopard. The new version of iPhoto, Apple's photo-management software, has a face-recognition capability that is in fact very cool and probably worth the $79 upgrade price all by itself. There's a new service called iWork.com that lets you share documents in an online "cloud"—but for now it's just beta software.
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There's some new pricing on iTunes, with songs available for 69 cents and $1.29 instead of everything at 99 cents. You'll soon be able to buy all of the iTunes music library in DRM-free form. And there's a new 17-inch, $2,800 MacBook Pro with a superduper battery that Apple deemed worthy enough to devote a special video presentation about. Yeah. There was a movie about batteries. It was like dat, y'all.
My takeaway? This is a company that has run out of gas. The image of Steve Jobs in declining health, losing weight, looking old and tired, turns out to be a perfect metaphor for Apple itself. You get the sense that these guys have just worked themselves into exhaustion over the past decade and now just need a break.
The show closed with Tony Bennett singing "The Best Is Yet to Come," which Schiller said was the message of the day. But the more appropriate song was Bennett's second number, "I Left My Heart in San Francisco," a wistful, nostalgic tune about bygone glory days.
At the same time it announced that Jobs would not speak at this year's Macworld, Apple also announced that it would not participate in any future Macworld shows. Thus the whole thing feels like the end of an era. Jobs is sick, Apple has lost its sizzle, and without the participation of Apple, the Macworld show, the annual mecca for Apple fans worldwide, will no longer matter. Sad stuff. Still there were the diehards who seemed willing and eager to applaud the tiniest improvements like new features in pull-down menus. Apple may be appealing to those folks, but weren't they supposed to build computers for the rest of us?
© 2009
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