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DAVOS SPECIAL: RECESSION WINNERS

The Boom From The Bottom

Isolated from world trends, India's aspiring poor will help it grow through the credit storm.

Gurinder Osan / AP
India is spending heavily on construction, as China did in the 1980s. Here, a construction site in Gurgaon.
 

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Though it may not look it on the ground at times, India is one of the few bright spots in a global economy with decidedly dim prospects in 2009. It is forecast to grow at a robust 5 to 6 percent this year—which is faster than it averaged in the 1990s, and nearly double the rate of expansion over the country's first three decades of independence. Yes, its stock market has crashed, unemployment is spiking, swaths of the real-estate market have more than a passing resemblance to Miami Beach and it now turns out that Satyam Computer Services—one of the country's top five IT companies—has been cooking its books. But a one off incident of fraud in the flagship IT sector won't knock the country off the rails. India boasts an unlikely growth driver all its own: legions of poor whose incomes have risen just enough in recent years to create powerful demands for basic goods and services.

The rise of India's aspiring middle—a group that lives above the poverty line but hasn't yet attained true membership in modern consumer society—is hardly a new story. But what's surprising is the resilience of this cohort, and the extent to which it has counterbalanced the global credit crisis and the slump in the global export economy of which India is a key player. In part, this is a consequence of New Delhi's past failures; policymakers were never able to make India the export powerhouse that China has become over the past three decades, so now they don't rely nearly as heavily on growth driven by investment and demand from foreign markets.

Yet Indian planners deserve some credit, too, for avoiding a national addiction to cheap credit and creating "growth multipliers" like roads and telecom networks that now link the country's vast interior to modern cities. "The basic component of domestic demand [in India] is consumer demand, because people still have incomes to earn," says Saumitra Chaudhuri, chief economist at ICRA, an Indian credit-ratings agency affiliated with Moody's. "And those incomes are not substantially influenced by international developments."

The idea that Indian backwardness is a plus may sound absurd. But it is always easier to grow from a poor base, so the fact that India is not yet a major economy is an advantage in a downturn. A population so large that subsists at such a low economic base is a powerful economic driver if it can be mobilized. India's has been, and it is proving resilient to the prevailing headwinds in the global economy. "It's kind of a self-sustaining process," says Subir Gokarn, chief economist at Crisil, the Indian arm of Standard & Poor's. "There's a huge, huge underpenetration of most commodities and services, and you have enough people at the bottom experiencing enough of an increase in income to sustain growth."

So even as middle-class consumption wanes in India—signified by a sharp drop in auto sales, airline travel and fine restaurant dining since mid-2008—domestic demand remains strong thanks to aspiring consumers, many still tied to the farms, who spend their rupees on essentials like soap, medicine and the shoes and clothing that they wear to work. As Gokarn puts it: "If you go back to the economic textbooks, they will tell you that the poorer you are, the stronger your propensity to consume."

The contrast with China, Asia's other economic giant, is stark. Domestic demand makes up three quarters of the Indian economy, compared with less than half for China, which is "why, relative to East Asian economies, India is somewhat insulated from the global trade slowdown," says Shankar Acharya, a former chief economic adviser to the government. Another Indian mainstay—agricultural growth—should remain steady this year, and the services sector, which now accounts for about 55 percent of India's GDP, is expected to be "more resilient" than manufacturing, says Acharya.

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Member Comments

  • Posted By: MichaelX @ 11/17/2009 10:55:28 AM

    "Oh, I am very happy to be giving you tech support. Pllease give me your information so I can send you to someone who will ask it again" . I immedeately hang up the monent I hear an eastern voice. It's good they are coming out of the dark ages, but to what end? To become another china? To eschew the western idealism by emulating it? Your religeous beliefs doom you.

  • Posted By: audiq7 @ 11/16/2009 10:57:07 AM

    I must add that India's success is contingent upon eliminating Islamist/communist terror and rejection of caste/religious/regional disparities by it's people. Barbaric/primitive men like andy21 will keep showing up in a thoroughly 'modern' avatar (to hide their inferiority complex) and think they can fool the world. Much better human beings are my uneducated servants in India who just want their daughter to get a good education/job so she can make her life any way she sees fit.

    The truth is that while the modern cities and market places in most towns are free from casteist transactions , marriages and family related plans do revolve around people of similar locations and tastes.Casteism is every where in this world but in India it is not so bad or violent, considering that reforms were initiated by visionaries from the high castes"

    What are these full of crap sentences? He thinks he sounds very sophisticated. "Casteist transactions" is a new word as I have not heard of it anywhere. He will also not care to explain what he means by "similar tastes". Lifestyle itself of all Hindus is the same, be it clothing, food, practice of religion. But of course there are some primitive, narrow-minded people like yourself, who like to 'project superiority' of their last name or particular community and so obviously marry within a small structure. They have little self-esteem, intellect or goodness inherent so there is no way for them to understand that marriage within caste provides no guarantee of "similar taste". It does not guarantee that this person of my caste will be sincere towards me, or take care of me happily if God forbid I become physically handicapped. My definition of "similar taste" is two people developing emotionally/spiritually together, having the ability to bring out the best in the other person. This is not a standard definition of "similar taste" for most people who do not look beyond immediate instant gratification and that usually means material benefits. These same people are more likely to visit brothels, have secret extra-marital affairs once bored with their spouses. Here I am referring to both eastern/western cultures as I believe human beings have similar mentality, and research has also proven this to be true.

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  • Posted By: audiq7 @ 11/16/2009 10:55:35 AM

    Real estate market in India is not some bubble that will burst, it is fuelled by an ever expanding manufacturing and industrial sector and improvement in infrastructure by the Government of India. Also our organized /unorganized retail market is projected to grow 20% annually. The Indian economy was growing at 8.75% from 2004, till the worldwide meltdown happened in 2008, bringing down the sensex. It will return to 10% growth rate in about 2-3 yrs because Indian savings rate is 35% of the GDP. The stock market has risen by over 50% this year, and demand for domestic consumer goods has picked up again. India is not a "export powerhouse" like China as yet because we don't provide artificial concessions to exporters that are unsustainable in the long term. India was one of the first countries to pass the economic stimulus package, which we are now replacing with another set of economic reforms (possibly labour too) this December. The range of products from automobiles to sophisticated electronic gadgets and household items is INCOMPARABLE to the STAGNANT markets of USA and Europe where creativity means creating demand/markets for over-priced goods/services. USA's only advantage is that it's a new country cut off from the world, with a favorable people to land ratio.

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