Won’t Anyone Give Bush a Job?

For many of President Bush's critics, the fact that he is now seeking work in the worst job market in a generation is poetic justice. As 43 noted in his farewell press conference, he is too much of a Type A for "sitting with a big straw hat and a Hawaiian shirt, sitting on some beach." (He might want to reconsider. Thanks to the economic malaise, tropical resorts are running great promotions.) Given recent history, Bush has reason to think he might be able to monetize his presidency. Bill Clinton reported income of more than $90 million between 2000 and 2007.

But Bush probably shouldn't expect to post Clintonian numbers. Ex-presidents peddle image, presence and experience; in Bush's case, each is tarnished. To aggravate matters, many of the industries in which ex-presidents make easy money are (a) doing poorly, and (b) based in the Axis of Acela, the Washington-Boston corridor in which Bush hostility runs deep.

An ex-president's first move is usually a book deal—Bill Clinton got an estimated $10 million to $12 million for his memoirs. But with sales down, and Borders and Barnes & Noble contracting, "there's likely to be a buyer's strike in the book business for up to six months," says one former head of a well-known imprint. Moreover, the industry just isn't that interested in what the Bush inner circle is peddling. Agents are dining out—mostly at Subway—on tales of turning down meetings with Condi Rice. Laura Bush is believed to have received an advance of about $2 million for her memoirs, about one quarter Hillary Clinton's haul.

Several publishers I spoke to believe a Bush memoir wouldn't command much in the way of foreign-rights payments. And given Bush's professed lack of interest in reflection, what could he offer to American audiences? "Right now, his presidency is seen as such a cascade of mistakes that it's hard to know what he could say that would be compelling," says Geoff Shandler, executive editor at Little, Brown. Bush's best option may be to cut a deal with a Christian publisher like Thomas Nelson, which pays smaller advances than the New York houses. "Somebody out there will be willing to make a bet that he can reach his political constituency," says Peter Osnos, founder of the politico-friendly publisher PublicAffairs. The consensus for a Bush advance: $1.5–$2.5 million.

Bush has been mum about book plans, but he's been more forthright about his desire to joint the lucrative yakkers' circuit. "I'll give some speeches, to replenish the ol' coffers," he said in September 2007. Ronald Reagan flew off to Japan to make $2 million for a few speeches soon after leaving office. Clinton, to no one's surprise, has been a prolific speaker. But speaking agents I talked with expressed little interest in Bush—and not, they say, just for political reasons. "I'm in business to make money, and I don't think I'd make money doing it," says Bill Leigh, chairman of the Leigh Bureau speaking agency.

The biggest spenders for the high-profile speakers have traditionally been investment banks and asset-management companies, like Merrill Lynch and Citigroup. But many firms have disappeared, and those that remain are wards of the state. Bush could, however, count on a few trade associations and friendly defense and energy companies to generate a handful of gigs at $125,000 a pop (plus private plane travel).