CULTURE

Now 4 Restaurant 2.0

Thanks to Twitter and the Web, L.A. is obsessed with the Korean tacos of America's first viral eatery.

By Andrew Romano | NEWSWEEK
Published Feb 28, 2009
From the magazine issue dated Mar 9, 2009

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  • Posted By: 2catsmom @ 05/19/2009 4:27:28 PM

    Sounds like a great business venture, especially for a 2nd tier city like Tampa Florida that cries out for innovative eating options. But this town also likes to tax, regulate, and liscence to death small businesses, what about when the poikce stop shooing the truck away and start giving multiple nightly tickets? If there is a food truck liscence, I wonder why Chef Roy is moved by the police. Any ideas?

  • Posted By: grachececilio @ 04/20/2009 8:25:38 PM

    Great article. You may also want to check Top 5 Social Media Lessons from a Taco Truck at http://gography.blogspot.com/2009/04/top-5-social-media-lessons-from-taco.html

  • Posted By: Harold77 @ 03/13/2009 4:56:06 PM

    I got to agree, Twitter is an showing itself to be an amazing tool for everyone, restaurants too. In case anyone is interested my twitter account is @sellmoremeals

    I would love to try these Korean tacos. I'm always up for new tasty delights and this sounds pretty good.

  • Posted By: Harold77 @ 03/13/2009 4:55:22 PM

    I got to agree, Twitter is an showing itself to be an amazing tool for everyone, restaurants too. In case anyone is interested my twitter account is @sellmoremeals

    I would love to try these Korean tacos. I'm always up for new tasty delights and this sounds pretty good.

  • Posted By: vdheuvel @ 03/12/2009 7:34:45 AM

    Forget about the food...leveraging Twitter to connect to your audience is so simple and yet so brilliant.

  • Posted By: anayr @ 03/07/2009 2:16:08 PM

    overrated. the meats all taste the same with the strong "korean" flavor. I would rather have a authentic mexican taco truck any day of the week...but the people of LA are lemmings and will hop on this bandwagon like any other fad that storms through.

  • Posted By: Shiho @ 03/06/2009 6:38:10 PM

    Andrew, I like your take on Kogi Kulture and Restaurant 2.0. You brought a sharp analysis of restaurant business to what has mostly been a foodies' take on Kogi so far. Thanks for writing an insightful article, and for talking with me when I was sketching at Santa Monica College.

    Shiho
    shihonakaza.com

  • Posted By: palidanx @ 03/05/2009 11:43:23 PM

    I actually ate their food (quite good) and had the chance to interview them here...

    http://www.thecheatingcook.com/2009/02/01/kogi-bbq-taco-truck-review/


  • Posted By: palidanx @ 03/05/2009 11:42:55 PM

    I actually have an interview with them here..

    http://www.thecheatingcook.com/2009/02/01/kogi-bbq-taco-truck-review/

  • Posted By: Incubus67 @ 03/05/2009 10:15:58 AM

    Sounds like it was all the press coverage and not Twitter that spawned the success. Can we please stop the blatant cross promotion of Twitter with your news partners? Oh yeah..Tweet this.

  • Posted By: Politburo @ 03/05/2009 9:33:05 AM

    Howard Dean went on to be chairman of the DNC while they took the Congress and the White House. What fad?

  • Posted By: TexasKaos.com @ 03/05/2009 4:56:13 AM

    distantsmoke:
    >Capitalism at it's best. I'm sure President Obama will hear about this, and tax them to death
    >thereby putting them out of business.

    distantsmoke, you're obsession with gop talking points is taxing. you chose the perfect name. you & your party really are distant from reality. and, well, you guys really do blow a lot of smoke.

    by the way, considering how you guys have trashed the capital markets, you're not exactly the best experts on capitalism, are you?

    please. next time just enjoy the tacos. stuffing your face will prevent you from talking and therefore embarrassing yourself further.

    TexasKaos.com
    http://www.texaskaos.com/

  • Posted By: distantsmoke @ 03/04/2009 11:21:47 PM

    Capitalism at it's best. I'm sure President Obama will hear about this, and tax them to death thereby putting them out of business.

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