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The Limbaugh Liability

How Rush is making the GOP the party of wimps.

 

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Rush Limbaugh, the man who did more than anyone else to create the modern Republican brand in the 1990s, is now destroying it. Everyone knows he has "jumped the shark" culturally—become a black-shirted joke even as he dominates the headlines. But it's worse than that for Republicans. Limbaugh has taken the great GOP calling card—toughness—and shredded it. The party of Lincoln is in danger of becoming the party of Jell-O. (Article continued below...)

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Limbaugh A Liability?

Witness the specter of party leaders from Georgia Rep. Phil Gingrey to South Carolina Gov. Mark Sanford to Republican Party chairman Michael Steele all issuing craven apologies to Limbaugh after uttering the truth, which is that Rush's rhetoric is "ugly" and that he was wrong to say he hoped President Obama would fail. The monster the GOP collectively created—Rush's "dittohead" army of conservative listeners—makes life miserable for anyone who dares criticize the Great Bloviator. By enforcing right-wing political correctness, the dittoheads are making their party leaders look weak.

Strength, of course, has been the great, well, strength of the GOP. Starting with reactionary vitriol directed at the New Deal (echoed today) and extending through the Cold War, Republicans have long had the advantage of looking and sounding more muscular than Democrats. For most of the last century, conservatives have been depicted as "rock-ribbed" and liberals as "whiny."

The problem became especially acute in the 1970s, when former U.S. Navy Lieutenant Jimmy Carter was turned into a girlie man. An editor jokingly entitled a Boston Globe editorial about Carter “More Mush From the Wimp” and it accidentally ran in the paper. This symbolized public attitudes toward liberals, and the caricature paved the way for Ronald Reagan's 1980 victory and the 1994 GOP takeover of the House of Representatives.

Limbaugh was a key player in that takeover. For two decades, he has provided a daily three-hour national advertisement for the GOP specifically and the conservative movement in general. Because most mainstream media types in Washington and New York don't listen, they never fully understood how big Rush had become.

But nothing lasts forever. Rush's audience remains huge, with a weekly audience of more than 20 million, and will stay large for as long as he broadcasts. If his listeners can forgive him sending his poor housekeeper into a parking lot to score drugs for him, they will forgive anything. But these folks no long represent the American mainstream. In fact, while 28 percent of Americans still identify themselves as Republicans, 29 percent call themselves independents. Plenty of the indies might still be listening to Rush, but they don't take their marching orders from him anymore. To them, he's just another entertainer.

When Obama first mentioned Limbaugh in a meeting with Republicans during his second week in office, he was chastised for elevating him in a way that didn't befit a president. But it quickly became clear that any contest between Barack and Rush was not really a contest at all—and that this is a fight the president is happy to have. The president's popularity is in the 60s, and the entertainer's, according to internal Democratic polling, is in the 20s. So Rahm Emanuel and Robert Gibbs are now piling on, describing Limbaugh as the "intellectual force" and "de facto chairman" of the party.

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Member Comments

  • Posted By: Mr Nate @ 03/26/2009 1:59:46 AM

    The comments of John R. McCommas demonstrate the point Jonathan Altar made in his article: the Republican Party is currently being championed by dittoheads who enforce divisive Limbaugh-logic. McCommas thinks real conservatives should support anyone attacked by the mainstream media, assuming they are attacked for being graceful and wise. Aside from the obvious criticism that politicians of every partisan flavor get their turn in the media crosshairs, McCommas fails to consider that he is assigning political merit to people based solely on whether or not they vocally contradict the Democrats. This philosophy strikes me as no different than the combative rhetoric of street gangs, being at once imprudent and insubstantial. A political party should be grounded in well-informed, well-tested positions (some of which may be shared by other parties) and should be supported by thoughtful scholarship and humble leadership. Rush's Party falls well short of this mark, and I suggest that a more intellectually sound Republican Party would be one that acknowledged the better-informed, better-tested face of Conservatism: Libertarian Conservatism. Such a party would be better equipped to lead this country than the party that has embraced Evangelical Fascism and dittohead philosophy.

  • Posted By: John R. McCommas @ 03/21/2009 11:47:01 AM

    Newsweek put those question marks in my post. I am not sure why. Maybe their system didn't like my punctuation. I probably won???t ever come back here.
    This is no place for a conservative. I like my Weekly Standard. I actually read it -- unlike Newsweek.

  • Posted By: John R. McCommas @ 03/21/2009 11:41:13 AM

    Christ. I just suffered through David Frum's piece "Enough" just so I could intelligently write a letter to the editor rebutting it. I logged online to see read the advertised alternative of the supposed Limbaugh-fail snafu and surprise! It was another piece about how we need to hush Rush. I could have read this in the Hartford Courant. That is if it is still in print. I haven't checked yet today...

    Sorry! I am not going to waste my time reading this garbage and I just might cancel my subscription to Newsweek. I paid 20 bucks for a year???s subscription becaue I am Communications major and I am finding even that price is too much. I am getting really sick and tired of liberals telling the public what conservatives supposedly think on people such as Rush, Sarah Palin, Ann Coulter and subjects such as the Iraq War and impeachment of William Jefferson Clinton. Frum even argued that Reagan???s ideals were out of fashion. No real conservative thinks that!

    Speak for yourselves gentlemen. Kathleen Parker and David Frum can form their own party or switch to the Democrats.

    I refuse to modify my views. If the voters don???t want to elect the people the Republicans nominate than they will suffer the consequences as we are right now. Why do we need two Democrat parties? As Halley Barbour used to say while he was RNC chair (and still does I imagine) ???the Democrats are the liberal party and the Republicans are the conservative party???. Why does that simple concept elude the liberals? For all their talk of diversity liberals really can???t tolerate people who think differently than they.

    Ann Coulter writes that we conservatives should look to see who the MSM is attacking and then support him or her. ???That guy (or gal!) is on fire; that???s who you want??? because the liberals attack the conservatives who are effective.
    Rush is not only right, he is on fire. We conservative are not going to agree on everything, but this conservative is just fine with people like Rush, Coulter and Palin as the modern voice of the Republican Party.

    -Even more so because the liberals are attacking them. They believe in most of the same things I do. Is Frum and Newsweek don't like it than thats just to damn bad.

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