Why Rush is Wrong

All of this began even before Obama took office. In his broadcast on Jan. 16, Limbaugh told listeners he had been asked by a major publication for a 400-word statement about his hopes for the new administration:

I'm thinking of replying to the guy, "OK, I'll send you a response, but I don't need 400 words. I need four: I hope he fails." … See, here's the point: everybody thinks it's outrageous to say. Look, even my staff: "Oh, you can't do that." Why not? Why is it any different, what's new, what is unfair about my saying I hope liberalism fails? Liberalism is our problem. Liberalism is what's gotten us dangerously close to the precipice here … I would be honored if the Drive-By Media headlined me all day long: "Limbaugh: I Hope Obama Fails." Somebody's gotta say it.

Notice that Limbaugh did not say: "I hope the administration's liberal plans fail." Or (better): "I know the administration's liberal plans will fail." Or (best): "I fear that this administration's liberal plans will fail, as liberal plans usually do." If it had been phrased that way, nobody could have used Limbaugh's words to misrepresent conservatives as clueless, indifferent or gleeful in the face of the most painful economic crisis in a generation. But then, if it had been phrased that way, nobody would have quoted his words at all—and as Limbaugh himself said, being "headlined" was the point of the exercise. If it had been phrased that way, Limbaugh's face would not now be adorning the covers of magazines. He phrased his hope in a way that drew maximum attention to himself, offered maximum benefit to the administration and did maximum harm to the party he claims to support.

Then, exacerbating the wound, Limbaugh added this in an interview on Sean Hannity's Jan. 21 show on Fox News: "We are being told that we have to hope he succeeds, that we have to bend over, grab the ankles, bend over forward, backward, whichever, because his father was black, because this is the first black president." Limbaugh would repeat some variant of this remark at least four more times in the next month and a half. Really, President Obama could not have asked for more: Limbaugh gets an audience, Obama gets a target and Republicans get the blame.

Rush Limbaugh is a seriously unpopular figure among the voters that conservatives and Republicans need to reach. Forty-one percent of independents have an unfavorable opinion of him, according to the new NEWSWEEK Poll. Limbaugh is especially off-putting to women: his audience is 72 percent male, according to Pew Research. Limbaugh himself acknowledges his unpopularity among women. On his Feb. 24 broadcast, he said with a chuckle: "Thirty-one-point gender gaps don't come along all that often … Given this massive gender gap in my personal approval numbers … it seems reasonable for me to convene a summit."

Limbaugh was kidding about the summit. But his quip acknowledged something that eludes many of those who would make him the arbiter of Republican authenticity: from a political point of view, Limbaugh is kryptonite, weakening the GOP nationally. No Republican official will say that; Limbaugh demands absolute deference from the conservative world, and he generally gets it. When offended, he can extract apologies from Republican members of Congress, even the chairman of the Republican National Committee. And Rush is very easily offended.

Through 2008 Rush was offended by the tendency among conservative writers to suggest that the ideas and policies developed in the 1970s needed to change and adapt to the very different world of the 21st century. Here's what he had to say about this subject in his speech to the Conservative Political Action Conference on Feb. 28:

Sometimes I get livid and angry … We've got factions now within our own movement seeking power to dominate it, and, worst of all, to redefine it. Well, the Constitution doesn't need to be redefined. Conservative intellectuals, the Declaration of Independence does not need to be redefined, and neither does conservatism. Conservatism is what it is, and it is forever. It's not something you can bend and shape and flake and form … I cringed—it might have been 2007, late 2007 or sometime during 2008, but a couple of prominent, conservative, Beltway, establishment media types began to write on the concept that the era of Reagan is over. And that we needed to adapt our appeal, because, after all, what's important in politics is winning elections. And so we have to understand that the American people, they want big government. We just have to find a way to tell them we're no longer opposed to that. We will come up with our own version of it that is wiser and smarter, but we've got to go get the Wal-Mart voter, and we've got to get the Hispanic voter, and we've got to get the recalcitrant independent women. And I'm listening to this and I am just apoplectic: the era of Reagan is over? … We have got to stamp this out …

Here is an example of the writing Limbaugh was complaining about: The conservatism we know evolved in the 1970s to meet a very specific set of dangers and challenges: inflation, slow growth, energy shortages, unemployment, rising welfare dependency. In every one of those problems, big government was the direct and immediate culprit. Roll back government, and you solved the problem.

Government is implicated in many of today's top domestic concerns as well … But the connection between big government and today's most pressing problems is not as close or as pressing as it was 27 years ago. So, unsurprisingly, the anti-big-government message does not mobilize the public the way it once did.