Dear Mr. Kurt Soller,
Let's face it! Print-News has been dieing a slow death for quite some time now. I can't recall the exact date, but around the late 1980's or, early 1990's, Sacramento, California was a 2 newspaper community. The Sacramento-Bee won out-over the Sacramento-Union. I personally prefer Print-News media to the on-line alternative, as many people still do. However, if Print-News desires to maintain a viable presence, they will have to change their entire business model, as they have become way too expensive to operate. For example; my wife and I both own and operate small businesses that require the use of classified advertising, but due to the rediculously excessive cost of advertising, we have completely stopped using the Sacramento Bee classifieds, instead, we use a variety of free online mediums, such as "Craigslist", as well as, low cost, area specific Print-News publications, and our responses are almost as good at the very least. As I see it, changing their cost structures, is the only thing that can possibly save news papers from dieing off and becoming an all electronic, digital compromise!
Discuss