Dear Mr. Kurt Soller,
Let's face it! Print-News has been dieing a slow death for quite some time now. I can't recall the exact date, but around the late 1980's or, early 1990's, Sacramento, California was a 2 newspaper community. The Sacramento-Bee won out-over the Sacramento-Union. I personally prefer Print-News media to the on-line alternative, as many people still do. However, if Print-News desires to maintain a viable presence, they will have to change their entire business model, as they have become way too expensive to operate. For example; my wife and I both own and operate small businesses that require the use of classified advertising, but due to the rediculously excessive cost of advertising, we have completely stopped using the Sacramento Bee classifieds, instead, we use a variety of free online mediums, such as "Craigslist", as well as, low cost, area specific Print-News publications, and our responses are almost as good at the very least. As I see it, changing their cost structures, is the only thing that can possibly save news papers from dieing off and becoming an all electronic, digital compromise!
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An Awkward Obituary
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The P-I lives on as a Web site, and a dramatically scaled-down staff is carrying the fight forward online. (Hearst has prohibited the remaining employees from speaking to the media, though a corporate spokesman called the competitor's coverage "thoughtful.") Over at the Times, the ink was barely dry on the obit before the victor began cashing in. On March 17, the day the P-I ceased publication, David Boardman, executive editor of the Times, sent out a welcome to his rival's 100,000-plus subscribers, who woke that morning to find the Times on their driveways. "Thank you for reading The Seattle Times," he wrote. "We know that many of your families had decades-long loyalty to the P-I, and that you've lost a familiar friend. As with any new relationship, we know this will take some time."
Editor's Note: The original version of this story failed to properly attribute this quote from a Seattle Post-Intelligencer reporter: "A little bit of the enamel ground off my teeth on that flight." The quote was given to a reporter at KUOW-FM, a Seattle public radio station, and not to NEWSWEEK directly. NEWSWEEK regrets the error.
© 2009
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