The grim truth is that the marketers for the major fast food chains are not just good, but great at what they do. They know who their target market is; they know how to look at a demographic map and pick out the gold mines; they know how to grab the target's attention; and oh by the way, they know how to make money while doing it. I would whole-heartedly agree on putting calorie, fat, and more importantly sodium counts in a very redable fashion on over-head menus. The Weight Watchers of the world know what that burger with extra cheese is going to cost them (a lot, relatively). They also know that it isn't a heck of a lot different than loading that freshly made sandwich with a pound of dressing either and extra cheese slices. The fact remains that until an individual or company can come along and match the convenience and price of the traditional burger joint style establishments, America's going to keep plodding its way to the drive-thru window at every hour of the day.









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