100 Days of Search

6. The Gentleman Effect.
While search patterns for the president remain pretty consistent with November's voting map, there's one search term that throws the data off: how individual regions address the man leading our country. Depending on whether you look up "Obama," "Barack Obama" or "President Obama," you get far different results. As I mentioned, the colloquial "Obama" is popular among the liberal states. Using his full name as a search term ("Barack Obama") was comparatively popular in other states: Mississippi, Delaware, South Carolina, Louisiana and Alabama. And when you search for "President Obama," Washington, D.C., rises back to the top, followed closely by Mississippi, Alabama and Georgia. Shying away from linguistics, I'll only say that perhaps this reflects a more polite upbringing, where first names and titles are used when conducting a Google search.

7. First 100 Days? Who Cares?
When White House Press Secretary Robert Gibbs referred to this media celebration of the first 100 days as a "Hallmark holiday," he may have been right. As the benchmark has wound down this week, the term "first 100 days" has jumped a ton in Google search results. That said, the term still only registers in 10 states: Ohio, New York, Texas, Georgia, Illinois, New Jersey, Florida, Pennsylvania, California and Virginia.

8. Michelle Obama May Be Popular, but Not Everywhere.
A recent Pew Survey found that the first lady is more popular than her husband. But there are some states, including Wyoming and North Dakota, which register a big fat goose egg for her name on Google Insights. Apparently, these regions could not care less about the first lady. At this point, you could probably rattle off a list in your head of the states where her name was a super search result: the District of Columbia, Maryland, New York and Georgia.

9. Repeat That to Yourself.
If you look up Jay Leno and Obama, you see similar East Coast elite patterns: New York, Massachusetts and the District of Columbia all won that search game. But who was fourth? Wisconsin. For all you Cheeseheads out there, does this have anything to do with the state's bowling obsession? You tell me.

10. Back to Michelle. Is She a Queen?
Not really. Well, maybe. Regardless, something funny happens when you search "Queen Michelle" or "Queen Obama" in the Google tracking software. Both search terms spike to first place between March 29 and April 4. I guess that's what happens when America is totally in love with her. Or more likely, when she made massive waves by hugging Britain's royal monarch. That event, as you well remember it, happened April 1.

11. Oh Yeah! The Stimulus Package ...
Even though Utah's highest increase in Obama searches involved stimulus money, that state wasn't a contender for leading the "Obama Stimulus Package" search. Instead, Kentucky, Alabama, Idaho and Michigan—all of which could especially use infrastructure money—were the states that had the highest rankings for stimulus-related Obama searching. Notably absent from the Top 10 list for this search were states that had high Obamacentric search results, including New York. In those regions, perhaps it's more about the man himself than the programs enacted in his 100 days. Or maybe they just don't need the stimulus money ...

12. Stimulus Money? No Thanks.
While the stimulus was a popular search in many states, it was notably absent in Alaska, Vermont, Wyoming, Montana and North Dakota. Populationwise, these are small, relatively remote, states that may be less concerned with public infrastructure projects. Any other guesses? Leave them in the comments.