Small business owners must remain positive and optimistic. By cutting costs where possible, small business owners can redirect funds towards marketing and customer loyalty programs. It's difficult to accurately project how long things will be this way, but the economy will recover, so holding on is a must. The Discount Business Association provides free support for small businesses to include free marketing materials, free business resources and a business success blog. http://discountbusinessassociation.com Don't quit, use social marketing and low cost methods to grow your business.
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Recovery? What Recovery?
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Then I have a day like May 5. I read the Fed chairman's testimony and feel a bit upbeat, only to get surprised by the collapse of Salyer. Certainly, as my brother points out, it is unlikely we'll lose the entire sales volume even if our troubled customer disappears, because other customers will step in to fill the gap, and they'll buy product from us too. But is it insane to hold off on optimism when you're not sure whether another customer could bite the dust? Perhaps waiting to make any big investments makes sense until we're completely sure recovery is on its way. Of course, if I wait, and lots of other businesspeople like me wait, what will become of those green shoots that may be dotting the landscape?
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