Chosen Words

(1) The religious argument: "Quoting from the Bible in defense of the current settlements will have absolutely the opposite impact. Even your Jewish audiences will recoil at an attempt to use Biblical passages to justify the settlements."

(2) The ownership argument: "Some of those reading this document will reject this advice ideologically but to claim that Israel 'owns' the land that the settlements are on will cause most listeners to reject everything else you say. Semantics does matter, but if we correct Palestinians using the words 'disputed territory' when they say 'occupied territory,' we have to accept that the settlements are disputed territory as well."

(3) The scapegoat argument: "Claiming that Palestinians and other Arab groups are using the settlement issue to gain political advantage may be correct but it does nothing to legitimize Israeli policy."

In the report, Luntz describes the "best settlement argument" as one that draws a parallel between the Arab communities in Israel and the Jewish settlers in the West Bank—and refers to the idea of evacuating Jews as racist. "The idea that anywhere that you have Palestinians there can't be any Jews, that some areas have to be Jew-free, is a racist idea," he suggests saying. "We don't say that we have to cleanse out Arabs from Israel. They are citizens of Israel. They enjoy equal rights. We cannot see why it is that peace requires that any Palestinian area would require a kind of ethnic cleansing to remove all Jews. We don't accept it. Cleansing by either side against either side is unacceptable."

One line of argument that Luntz says actually harms the cause is Israel's policy of restricting Arab housing construction in East Jerusalem: "The arguments about demolishing Palestinian homes because they are not within the Jerusalem building code tested SO badly that we are not even going to dignify them with a Word's That Don't Work box. Americans hate their own local planning boards for telling them where they can and can't put swimming pools or build fences. You don't need to import that animosity into your own credibility issues. Worse yet, talking about 'violations of building codes' when a TV station is showing the removal of a house that looks older than the modern state of Israel is simply catastrophic."

© 2009