Positively Downbeat

Is this endless pursuit of happiness just making us all miserable? We've said our affirmations, drunk coffee out of cheesy mugs with nonsensical motivational quotes ("CLIMB AS HIGH AS YOU CAN DREAM!!"), and bought millions of tomes on getting rich quick while thinking positive thoughts. According to Psychology Today, last year 4,000 books were published on happiness, up from 50 in 2000. From Norman Vincent Peale in 1952 (The Power of Positive Thinking) to Rhonda Byrne in 2007 (The Secret), Oprah's America has panted, chanted, and visualized while trying to be really, really cheerful: "I am beautiful, wealthy, and successful." (Article continued below...)

Even when we're really not. Most of us have been getting poorer for some time—and that was before the recession hit. That's the funny thing about the obsession with smiley-faced happiness: the more overtly we have studied and pursued it, the less happy we have become. And the more confusing it gets.

According to a study from the General Social Survey by economists Betsey Stevenson and Justin Wolfers of Wharton, despite three decades of economic growth in America, men and women are no happier. This fact has been lost in the hubbub over the finding that while women were happier than men in 1972, they are not now. Conservative commentators rapidly blamed the women's movement, inferring that perhaps, as Rush Limbaugh has said, feminism really was just a misguided way to "allow unattractive women into the mainstream." This is astounding logic—why not take the vote away for a few years and see if we perk up?

The broader point remains—while Europeans are growing happier, especially Italians, Americans are not. This is fascinating because it is in this country that a relentless focus on "positive thinking," from prosperity theology to corporate coaching, has emerged over the past few decades—and it is this country that is now more gloomy.

In her new book, Bright-Sided: How Relentless Promotion of Positive Thinking Has Undermined America,  Barbara Ehrenreich calls positive thinking a "mass delusion." She argues that an unrelenting drive to train our brains to overlook problems and blame ourselves for failures has blinded us to inequality, incompetence, and stupidity.

The philosophy of positive thinking, she argues, developed both as a reaction to the negativity of Calvinism and a salve for the sick and anxious, but has, over time, been turned into a kind of blind optimism. At the heart of positive thinking is a belief that you can will anything you like into happening: recovering from cancer, getting a promotion, becoming a millionaire. Often, the worse things are, the more vehemently people are encouraged to be sunny. The more companies downsized and restructured in the '80s and '90s, the more popular affirmation-chanting, team-building consultants became. And all the while, as the country's wealth shot up, the gap between rich and poor ballooned.