Dean Poch incorrectly refers to the admissions officer as the matchmaker in the college search process. In fact, like the student, the admission officer is one of the dating partners: looking over the applicant, deciding if he or he is right for them, valuing all aspects of their background, guessing at their future and ascertaining the genuininess of their personality. The real matchmaker is a good, professional educational consultant . The consultant has worked extensively with the student, has visited hundreds of campuses and has only one obligation: to help a student find a college where they can thrive. An ethical consultant doesn't package a student--that fools no one--rather they help a student land in a college that's best for them. -Mark Sklarow, Exectuive Director, Independent Educational Consultants Association









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