The Truth About Denial

 

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The reaction from industries most responsible for greenhouse emissions was immediate. "As soon as the scientific community began to come together on the science of climate change, the pushback began," says historian Naomi Oreskes of the University of California, San Diego. Individual companies and industry associations—representing petroleum, steel, autos and utilities, for instance—formed lobbying groups with names like the Global Climate Coalition and the Information Council on the Environment. ICE's game plan called for enlisting greenhouse doubters to "reposition global warming as theory rather than fact," and to sow doubt about climate research just as cigarette makers had about smoking research. ICE ads asked, "If the earth is getting warmer, why is Minneapolis [or Kentucky, or some other site] getting colder?" This sounded what would become a recurring theme for naysayers: that global temperature data are flat-out wrong. For one thing, they argued, the data reflect urbanization (many temperature stations are in or near cities), not true global warming.

Shaping public opinion was only one goal of the industry groups, for soon after Hansen's sweat-drenched testimony they faced a more tangible threat: international proposals to address global warming. The United Nations had scheduled an "Earth Summit" for 1992 in Rio de Janeiro, and climate change was high on an agenda that included saving endangered species and rain forests. ICE and the Global Climate Coalition lobbied hard against a global treaty to curb greenhouse gases, and were joined by a central cog in the denial machine: the George C. Marshall Institute, a conservative think tank. Barely two months before Rio, it released a study concluding that models of the greenhouse effect had "substantially exaggerated its importance." The small amount of global warming that might be occurring, it argued, actually reflected a simple fact: the Sun is putting out more energy. The idea of a "variable Sun" has remained a constant in the naysayers' arsenal to this day, even though the tiny increase in solar output over recent decades falls far short of explaining the extent or details of the observed warming.

In what would become a key tactic of the denial machine—think tanks linking up with like-minded, contrarian researchers—the report was endorsed in a letter to President George H.W. Bush by MIT meteorologist Richard Lindzen. Lindzen, whose parents had fled Hitler's Germany, is described by old friends as the kind of man who, if you're in the minority, opts to be with you. "I thought it was important to make it clear that the science was at an early and primitive stage and that there was little basis for consensus and much reason for skepticism," he told Scientific American magazine. "I did feel a moral obligation."

Bush was torn. The head of his Environmental Protection Agency, William Reilly, supported binding cuts in greenhouse emissions. Political advisers insisted on nothing more than voluntary cuts. Bush's chief of staff, John Sununu, had a Ph.D. in engineering from MIT and "knew computers," recalls Reilly. Sununu frequently logged on to a computer model of climate, Reilly says, and "vigorously critiqued" its assumptions and projections.

Sununu's side won. The Rio treaty called for countries to voluntarily stabilize their greenhouse emissions by returning them to 1990 levels by 2000. (As it turned out, U.S. emissions in 2000 were 14 percent higher than in 1990.) Avoiding mandatory cuts was a huge victory for industry. But Rio was also a setback for climate contrarians, says UCSD's Oreskes: "It was one thing when Al Gore said there's global warming, but quite another when George Bush signed a convention saying so." And the doubters faced a newly powerful nemesis. Just months after he signed the Rio pact, Bush lost to Bill Clinton—whose vice president, Gore, had made climate change his signature issue.

Groups that opposed greenhouse curbs ramped up. They "settled on the 'science isn't there' argument because they didn't believe they'd be able to convince the public to do nothing if climate change were real," says David Goldston, who served as Republican chief of staff for the House of Representatives science committee until 2006. Industry found a friend in Patrick Michaels, a climatologist at the University of Virginia who keeps a small farm where he raises prize-winning pumpkins and whose favorite weather, he once told a reporter, is "anything severe." Michaels had written several popular articles on climate change, including an op-ed in The Washington Post in 1989 warning of "apocalyptic environmentalism," which he called "the most popular new religion to come along since Marxism." The coal industry's Western Fuels Association paid Michaels to produce a newsletter called World Climate Report, which has regularly trashed mainstream climate science. (At a 1995 hearing in Minnesota on coal-fired power plants, Michaels admitted that he received more than $165,000 from industry; he now declines to comment on his industry funding, asking, "What is this, a hatchet job?")

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Member Comments

  • Posted By: Topeka57 @ 09/28/2009 2:45:31 AM

    I do not understand the continual push-back on the issue of global warming, and I am fascinated and disturbed by how the question of our survival has become a partisan issue. I work in the medical research area and one characteristic of science is that there is often very little certainty, yet we move forward with the best knowledge we have available -- usually that which is accepted by the majority of scientists. There continue to be disputes about biomarkers and treatment of heart disease, for example, but we don't withhold treatment while we continue the research. To continue with the comparison, there may be questions about the causes -- the condition might be caused by "human activity" (or bad habits, in the case of the heart patient). The cause might also be genetic, or a combination of factors. Yet in each case we expect the patient to participate in their recovery, if they want to survive.

    Our planet seems to be suffering from "inflammation", and its inhabitants will need to participate in its recovery, regardless of the cause. We can continue to argue about and research the causes, but as with heart disease, the longer we put off treatment, the less likely we are to recover.

    There is more than enough evidence that our collective habits are at least part of the problem. It is almost certainly the cause of the increased acidity and growing dead-zones in the oceans, and the alarming number of species extinctions. That alone should be a wake-up call.

    There has also been the argument that it would be unfair to our national interests if we take action, while developing countries balk. Yes indeed, China and India must be a part of the solution. But we can no longer afford to wait for others. We certainly weren't willing to wait for others when we went to war with Iraq. And (regardless of one's position on the war) I think it is fair to say we went to war with less certainty than we have about the threat of global climate change.

  • Posted By: marilopez @ 08/29/2009 4:24:10 AM

    Deniers are the worst! I can't believe they are so dumb. Seriously. The best way to find out the trust is to just look at what everyone else thinks. Deniers are like those people that deny the holocaust. I think that's even why they are called deniers. I bet that if the people in Germany had just listened to their most peer reviewed scientists about different races the holocaust wouldn't have even happened.

  • Posted By: Proudrushie @ 08/17/2009 2:42:00 PM

    My comment is, that the natural cycle of this planet has been to war, then cool, then warm again, at least three times that can be proven by Geological studies of deep rock, and some surface rock. The reason this debate continues at this pace can be traced to just this article. The annointed Gore and Boxer saying its happening and the people like me that reserve very strong doubts about computer models. The complaint in the story by Boxer that ExxonMobil would pay $10,000 dollars for a valid dispute was the only one that angered me. Why? Because the book by Gore was proven to contain as many lies and falshoods as a Michael Moore movie, Gore was just being "officially" outed as the God of Liberals. The results will only display the facts as the funder of the studies want. We all know that opposing Global Warming is and was the "death knell" of many fine scientific cariers and grounds for absolute refusal for funding by anyone, especially the U.S. Government. Not one study against warming has ever been suppported or funded by the U.S. or made publically available.

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