Bigger Than Bollywood

It's difficult to predict where the deal making will end. Hollywood, which has been going global for the past several decades, now earns more than 60 percent of its revenue abroad. While it's tough to imagine Indian films ever developing as broad a global market, the PricewaterhouseCoopers projections show the ticket sales for Indian productions rising fastest outside India, even as its increasingly wealthy middle class heads to the box office at home for more unconventional fare. Meanwhile, Bollywood seems set to continue its development as a financier and marketer of global products—whether created at home or abroad. As the muscle of the new media titans like Screwvala increases, it won't be long before they truly become household names—in India and beyond.

© 2007