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Average Joes Are Now Going Green

 

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No. Absolutely not. In fact, this whole Greener Miles [a Ford initiative to produce cleaner cars] thing is something I'm very pleased with and has tremendous traction within the company. Where I felt society was going then, society is now clamoring for this approach.

A green approach?

Yeah. And it's not just a U.S. elite-based kind of thing now. In fact, you can't get less elitist than ethanol, because it gets right to the heart of the American farmer. It's touching the average American now.

© 2006

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