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It is hoped it will be a two-way street. Moroccan influences are already being felt in European fashion, for instance, with clothing designers discovering kaftans and traditional tribal textiles. "Europeans are fascinated by our culture," says property developer Wafaa Snibla. "Their houses are more Moroccan than mine." At Marrakech's sleek new Ibiza-style superclub Pacha, where career woman Leila Ahlaloum and her friends go to dance, the view says it all. Rising from the desert are construction sites and golf courses and yet more clubs brimming with tourists. With entrance costing $20 a head, the club isn't operating an open-door policy--but interestingly, Morocco and Europe are.

© 2006

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