0.cached.png
By John Sparks
0
Share
Newsweek is a Trust Project member
See more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.
Red, White, and Drunk All Over By Natalie MacLean
As escape fantasies go, it's an appealing one: a thirtysomething chucks a career in tech marketing to build a living around her love of wine. MacLean succeeds in her gambit and in the process serves up a fun look at the lives of others--vintners and wholesalers, researchers and restaurateurs--who have made their own careers in this ancient trade. Neither an excoriating polemic nor a shameless exaltation of the famous and the fatuous, MacLean's book refreshes with its evenhanded treatment of the outsized personalities populating this industry. And her love isn't blind, as shown by her frank acknowledgment of the specter of alcoholism that lurks amid the finest vines.
Mind Set! by John Naisbitt
Read More on News
The colossal success of his 1982 best-seller "Megatrends" and its follow-up "Megatrends 2000" put Naisbitt on a pedestal as a visionary futurist. Now you can watch him jump from his plinth. "Mind Set!" purports to reveal the processes that power his predictions, but its tough to see much method beyond consumption of New York Times trend stories. Whatever his approach, many of Naisbitt's observations (MTV as a current force in video music?) are dated. As for worrisome megatrends--climate change, energy prices, religious extremism--Naisbitt offers little guidance.
The Hummer and the Mini by Robyn Waters
As the two iconic machines in the title suggest, the products that succeed in our polarized age can confound the expectations of even the savviest marketers. Waters rolls out an SUV-load of examples of marketplace paradoxes to show how today's consumers simultaneously crave big and small, futuristic and nostalgic and sensible and grandiose. She's less specific, though, about how companies can thrive in a world where mass and class seem interchangeable and the broad mass market is only a memory.
View 0 Comments
Submit Correction
View Editorial & AI Guidelines