Living A Virtual Life

Though WOW is a fantasy world, the interaction between guilds and individuals relies on human choices and morals. The first thing one does when joining the game is to choose an avatar from one of eight "races," split between two factions: the human-looking Alliance and the more bestial Horde. Edward Castronova (Level 42, Priest), an Indiana U professor and author of "Synthetic Worlds," once roiled the WOW community by a blog posting entitled "The Horde Is Evil," in which he charged that only the antisocial at heart would pick that darker side. Castronova believes that if someone behaves badly in the game--an example would be the WOW equivalent of spree killing, where someone ganks a character of a much lower level, just for the hell of it--that person should be judged harshly in the real world as well.

Another example of questionable behavior is viewable in a video that more than 80,000 people have accessed on YouTube. When one guild member died (in real life, not Azeroth), his grieving friends decided to hold a funeral for him inside the game. The solemn affair was disrupted when a rival guild burst upon the unarmed mourners and slaughtered them mercilessly. "It's unfortunate that someone would do that to people trying to honor one of their guild members," says Mike Morhaime, Blizzard's president. Another event that bothered Blizzard's management was an in-game protest march, when hundreds of naked Gnomes gathered to call for more powers.

Generally, though, players of the game enjoy a form of com-ity rarely seen in the real world; higher-level players go out of their way to tutor newbies and accompany them on quests. Deep friendships are forged. Relationships begin that flower into marriage, with Tauren brides and Undead grooms tying the knot in some virtual tavern in Thunder Bluff.

Warcraft even has its own economy, as the gold and exotic armor and weaponry that players accumulate are much coveted in trade. Despite the opposition of Blizzard (which thinks that using real money to gain an edge in the game violates WOW's egalitarian spirit), a thriving industry makes tons of real dollars by "gold farming" (accumulating in-game currency and selling it) or "power leveling" (borrowing someone's avatar and grinding through the game to gain experience). Most of the manpower is supplied by Chinese workers like Zhang Hanbin (Level 60, Rogue), a 24-year-old dropout who works in a grim apartment-cum-sweatshop in the provincial town of Wuxue. An eight-hour day collecting game loot can yield 100 gold pieces, worth about $30 on the black market.

Are you getting the idea that "Warcrack" (as some call it) eats up a lot of time? "Of all the games that my [addictive] clients are involved with, World of Warcraft is the most popular," says clinical psychologist Kimberly Young. Mostly, trouble comes in the form of kids who fall asleep in class, and furious spouses. "My girlfriend--who actually bought me the game--was ready to kill me," says Alex Rascovar (Level 60, Gnome Mage) , a New York City actor who often binged with eight-hour sessions before he went cold turkey a few months ago. There are parental controls available, but most parents haven't a clue. (Only when embarking on this story did yours truly learn that his son [Level 60, Troll Shaman] had hit the level cap in WOW.

In China, a competitive society where real life is becoming as freaky as anything you'd find in Azeroth, players seem even more prone to go overboard. According to the Xinhua News Agency, one girl died of exhaustion after playing WOW for several days without a break.