Living A Virtual Life

Even those who dropped out will be tempted to return later this year when Blizzard releases its long-awaited update The Burning Crusade. The key features include two new races, a new continent to explore and an increase in the level cap from 60 to 70. Hundreds of thousands will jam the WOW servers until they once again reach the peak.

Edward Castronova sees all this as an early indicator of what will become a vast participation in synthetic worlds, with fuzzier and fuzzier lines between virtual and physical realms. "In 20 or 30 years the technology will be here to create incredibly more realistic and immersive worlds," he says. "There will be a world that fits the fantasy of any life you want to lead." Those deep into WOW, of course, are already living that future. "Yes, it's just a game," says Joi Ito. "The way that the real world is a game."

With Melinda Liu in China and N'gai Croal and Peg Tyre in New York

© 2006