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For many students, Facebook is not only an interactive diary and yearbook, but a pervasive way to stay in touch. Mitchell Perley, an Atlanta-born student at the University of Edinburgh in Scotland, is typical. On his page there's a photo with a friend at Disneyland, mentions of his membership in such Facebook groups as the Krispy Kreme Appreciation Society and listings of his favorite musicians and films. Perhaps most important, his page is linked to the pages of 99 friends at his college and 845 back home at various U.S. schools.

But not everyone's Facebook experiences have been positive. Brad Davis was a freshman at Emory in Atlanta in 2005 when he and friends commemorated a night of drinking by posting photos of themselves in their dorm, hoisting their libations. They created a Facebook group called the Dobbs 2nd Floor Alcoholics, named after their dorm. A dorm adviser saw the photos and reported the underage imbibers. The school ordered Davis and his friends to hang anti-drinking posters on their walls, and a citation went on their records.

The consequences for Jason Johnson were more serious. He was a student at the University of the Cumberlands, a Southern Baptist school in Williamsburg, Ky., when he created his own MySpace page. Visitors to his page could hear a favorite song, learn his birthday or find out he was gay. But Cumberlands' student handbook states that students must lead a "Christian life-style," which the school president explained included a ban on homosexuality. When school officials discovered Johnson's page, he was expelled. He hired a lawyer, who got the school to rescind the expulsion and let Johnson transfer with his academic record intact.

Students' indiscriminate postings may also get them into trouble when they're applying for a job or to graduate school. The postings could still be accessible online despite students' efforts to delete them. Even though companies are loath to admit it, researching candidates on social networks is becoming as easy and prevalent as entering their names into Google. Laurie Sybel, a director of career development at Vermont Technical College, had never looked at Facebook until she got a call from a big company about the internship application of a 19-year-old. The student was being rejected, Sybel recalls, because executives had viewed the student's Facebook page, which contained a photo of him holding a bottle of vodka. The company noted that the student was not only apparently breaking the law but demonstrating bad judgment by publishing the photo. In response, Vermont Technical, like other colleges, now integrates tips for social-network decorum into its career-guidance workshops.

Not all students want to temper their behavior. They point out that the Internet lets them express themselves and find like-minded souls. Still, adults aren't likely to stop prying any time soon. That means students who use Facebook and MySpace have a new burden. The Web may seem ephemeral, but what you casually post one night might just last a digital eternity. While social networking represents a powerful tool for today's students, they're advised to be prudent. Even if they have no plans to run for president someday.

© 2006

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