A (New) Chip on His SHoulder

Isn't that incredible? And that wasn't enough. We couldn't get enough flash memory, we couldn't get enough of everything [to meet all the demand]. We had to call the numbers six months in advance. So we sat around and had some meaningful discussions about what that number should be, and we ended up picking the highest of the numbers. You've got to admit, picking 14 million in the spring of last year, when the most you've ever sold was four and half million, was a pretty big bet. But it turned out that that number was too low.

At the Consumer Electronics Show last week, there didn't seem to be any iPod killers.

The problem is, the PC model doesn't work in the consumer electronics industry, where you've got all these companies and some does one thing and another does another thing. It just doesn't work. What's going to happen is that Microsoft is going to have to get into the hardware business of making MP3 players. This year. X-player, or whatever.

Your new iLife software has a blogging application. When will you start your own blog?

(Laughs.) After I get a few days of rest.

© 2006