DESIGNING THE FUTURE

 
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Industries don't change unless they have to or there's some commercial benefit. At Herman Miller [the furniture company], we designed a factory full of daylight and fresh air. Productivity soared. And because of all the natural light, they cut lighting costs by 50 percent--overall energy by 30 percent. We've been doing this a long time. But now that China has taken it up, it portends exciting things.

What are you doing in China?

The China Housing Industry Association has the responsibility for building housing for 400 million people in the next 12 years. We're working with them to design seven new cities. We're identifying building materials of the future, such as a new polystyrene from BASF [with no noxious chemicals]. It can be used to build walls that are strong, light-weight and superinsulating. The building can be heated and cooled for next to nothing. And it's silent. If there are 13 people in the apartment upstairs, you won't hear them.

We've designed a luxurious new toilet. The bowl is like a lotus leaf--so smooth, axle grease slips right off. Nothing sticks to it, including bacteria. A light mist when you're done will be enough to flush it, so you won't use lots of water. We'll have bamboo wetlands nearby to purify the waste--and the bamboo, which grows a foot a day, can be harvested and used for wood.

The Chinese are afraid urbanization will reduce productive farmland, so we'll move farms onto rooftops. At least, that's what I'm proposing. The farmers can live downstairs. And when you look at the city from a distance, it will look like part of the landscape.

Is it practical to put farms on roofs?

 
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Isn't it ironic: Xerox is hoping it can profit by teaching companies how to reduce their printing.

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