Steven Levy: Apple Computer Is Dead; Long Live Apple

How successful can the iPhone be? Jobs claims that the consumer demand for smart phones will ultimately eclipse the now-dominant business market. (“I see a lot of soccer moms with smart phones,” he says. “A lot.”) For now, he’d be happy if Apple started out by grabbing 1 percent of the billion-unit mobile phone market in 2008. One percent doesn’t sound like much, but it’s still 10 million units—between $5 billion and $6 billion in additional revenue, with hopes of an even bigger share for Apple down the line.

Not bad for a former computer company.

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