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"I have a Macintosh... duh!" said Britten.

Jobs laughs while recounting this. Even though Macintosh sales have gone up recently, he knows that the odds are small of anyone's owning a Mac as opposed to the competition. He doesn't want that to happen with his company's music player. "There are lots of examples where not the best product wins," he says. "Windows would be one of those, but there are examples where the best product wins. And the iPod is a great example of that." As anyone can see from all those white cords dangling from people's ears.

WITH BRAD STONE IN SAN FRANCISCO, JENNIFER ORDONEZ IN LOS ANGELES, CATHARINE SKIPP IN MIAMI, JAMIE RENO IN SAN DIEGO, RON DEPASQUALE IN BOSTON AND JORDANA LEWIS AND CLAIRE SULMERS IN NEW YORK

© 2004

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