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Kerry's revival was underway, slowly--imperceptibly to the press and the political establishment. Back in September he had made the brave--and difficult--decision to bet most of his resources on Iowa, not New Hampshire. Kerry had been expected to do well in his neighboring state, but he was getting drubbed by Vermonter Dean. (One poll showed Dean at 45 percent in the Granite State, Kerry at 10 percent; nationally, Kerry was about even with Al Sharpton.) He needed to do something to change the dynamic. He needed to win somewhere else.
Polling for the Iowa caucuses is notoriously difficult: it is hard to measure whether people will actually show up in the middle of January to spend two or three hours to cast their votes. But Kerry's pollster, Mark Mellman, had begun to notice that on a comparative basis, Kerry was doing better versus Dean in Iowa than in New Hampshire. The only way to come back in New Hampshire, he reasoned, was to create a slingshot effect, to pick up enough momentum in the Iowa caucuses to convince New Hampshire voters, who went to the polls a week later, that Kerry was the only electable candidate. "Iowa is the key to New Hampshire," Mellman told the Kerry team.
That meant shifting the campaign's limited resources to Iowa--in effect, to bet it all on the quirky Iowa caucuses. There was really no choice, argued Mellman. "There are two things we could do in New Hampshire," he argued at a strategy meeting in September. "One, we could save a drowning child in the Merrimack River [which runs through southern New Hampshire]. Second, we could have him [Kerry] do well in Iowa. The second is easier to arrange."
Kerry was persuaded, but barely, and by December he was having second thoughts. Losing New Hampshire would be a painful humiliation for him. "We need to be in New Hampshire," he would say. He was gambling more than his name. He had taken a $6 million mortgage on the house in Boston to bring some desperately needed cash into the campaign. (Under the prenup, Kerry had part ownership in one of Teresa's five houses.) His brother, Cam, worried that Kerry was betting his daughters' inheritance in a game he could not win. In early January, Kerry's best friend from school days and his former brother-in-law, David Thorne, called Shrum and asked if Kerry really had a chance of winning. "If it looks hopeless," said Thorne, "let's talk about it so he can stop spending his own money."
Shrum knew it wasn't hopeless because he knew Kerry. He understood that at just such moments Kerry had a way of rallying, of rising to the challenge, of even enjoying the sensation of risk and trying to control the uncontrollable. The staid, buttoned-up Kerry concealed a more passionate, audacious side. Shrum, a romantic, had been drawn to the Kennedys as a young theology student/law graduate turned politico. Kerry was not JFK--Kerry's own idol as a teen--but the similarities were more than superficial. Both JFKs liked fine and stylish people and things, thought deeply about history and the world--and were not afraid of risk.
Kerry does not like the daredevil label. He emphatically rejected it in an interview with NEWSWEEK, saying that he avoided really dangerous sports (he mentioned bungee jumping) and was always in control when he took on scary-seeming physical challenges, like kite boarding (a kind of airborne windsurfing). But control is a relative thing, and Kerry clearly likes to look for the edge. For instance, he said he performed aerial stunts only in a plane above 5,000 feet, so that if something went wrong, he'd have time to parachute.









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