Murdoch's New Groove

Speaking of search and ads, are you moving into that business?

In those aspects of search where we already have elements... where we can target different audiences for advertising. But no way will we do a frontal assault on Google and Yahoo.

Sounds like you'll license search technology and push MySpace into the business?

Yes, as soon as possible. We are going to go after every type of advertiser--from local mom-and-pops to the greatest brand companies in America with MySpace.

To increase the stock price, Viacom's boss, Sumner Redstone, split up the company. Now dissident investor Carl Icahn is trying to force the breakup of Time Warner.

Look at Viacom shareholders. They made little or nothing. As of yesterday, the stock was back to where it was before the split-up. Look at Time Warner. They are very well run. If you split them apart, there's no more than $1 or $2 in it for shareholders. And that's without thinking about [capital gains] taxation. I don't know what Icahn thinks he's doing. Icahn has gone out on a limb. Even if he succeeds in getting it broken up--and that would be very sad--I don't think he'd make money out of it.