Posted By: frogloop @ 11/04/2007 10:04:30 PM
Comment: While this article points out an important trend that enables nonprofits to leverage the long tail of the internet, there are some major barriers to replacing tried and true fundraising methods. As you can see from the analysis we ran a few months ago, very few groups will benefit in a major way from these tools: http://www.frogloop.com/facebook-causes-analysis . In a sense, a social networking platform is a microcosm of the internet, and the competition for attention and donor dollars (or supporters) is the same. The individual or organization with the largest network, the best-known brand, and the sexiest issue at the moment will win the most support. It's the same problem we face when launching a website -- we need to promote it. The social networking tools can accelerate this process, and a few groups will pick up a lucky few thousand dollars here and there. However, social networks alone are not likely to replace the volume of fundraising dollars needed by organizations any time soon.


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