Posted By: searchfan @ 11/17/2007 8:15:00 PM

Comment: Thanks for this article ... It proves, once again, how useful it can be to look internationally for insights into how industries can innovate.

Naver is just another reason it would be a mistake to assume that Google is invincible. It's already clear if you compare results from the major search engines (using, for example, www.zuula.com) that the quality of search results from Yahoo and even Live.com is rapidly approaching the quality at Google.

Plus, there are lots of new competitors entering the search arena, in the U.S. and elsewhere. So things are about to get interesting, not boring!