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Buy or Boycott?

American Apparel has become famous for its well-designed, comfortable clothes, and an ad campaign that makes many of us supremely uncomfortable. My personal dilemma.

 
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  • Posted By: briana.lenz@gmail.com @ 06/26/2008 7:54:48 PM

    Comment: American Apparel is bad. This video is good. http://www.rooftopcomedy.com/watch/AmericanApparel

  • Posted By: Vedia @ 11/18/2007 10:37:26 PM

    Comment: I hate American Apparel because the clothes they make are very cheap, very low quality, the design is so bad that when regular women wear it for the ad - they look ugly. It's not because they're ugly - it's b/c the fabric American Apparel uses is so cheap and stretch that w/out photoshop, anyone wearing American Apparel would look ugly, except for anorexic supermodels.

  • Posted By: Vedia @ 11/18/2007 10:37:08 PM

    Comment: I hate American Apparel because the clothes they make are very cheap, very low quality, the design is so bad that when regular women wear it for the ad - they look ugly. It's not because they're ugly - it's b/c the fabric American Apparel uses is so cheap and stretch that w/out photoshop, anyone wearing American Apparel would look ugly, except for anorexic supermodels.

  • Posted By: hoopes_az @ 11/09/2007 12:35:21 PM

    Comment: The ad may be exciting, provocative, and may sell clothes, but like it or not, it does affect the way that boys see girls. To the extent that advertising promotes women as bodies instead of people, it's a problem. I personally think it is a HUGE problem. The fact that it is so subtle and is viewed by many to be harmless or of good taste is what makes it especially problematic.

  • Posted By: jenabill @ 11/09/2007 11:52:41 AM

    Comment: Seeing their ad on Jezebel really chilled me. I don't know why but it did. i thought, WOMEN pay the bills for this company, WOMEN are their customers and.....this is how they see us.

    Yeah, can't buy from them anymore either.

  • Posted By: erictheknight @ 11/09/2007 11:44:44 AM

    Comment: I think apparel ads showing shapely, scantily clad women is always in good taste.
    ericearache@yahoo.com

  • Posted By: jojoc10 @ 11/08/2007 8:08:17 PM

    Comment: Arguing that by somehow being provocative these women should be blamed for how they dress (or not is ridiculous). This is the same argument that was used at the Air Force Academy several years ago where a Senior Officer remarked that (and I paraphrase) "the way some of these girls dressed was comparable to a person walking down a dark alley with 100 dollar bills hanging out of her pockets," as if to say that she got what was coming to her and somehow deserved this?

    Just because there is an argument for something does not mean it should be published. Use some discretion.

  • Posted By: MacLean Carson @ 11/07/2007 9:07:53 PM

    Comment: Whatever happened to plain old good taste?

  • Posted By: AllisonsOpinion @ 11/07/2007 6:20:01 PM

    Comment: i think people tend to blame rape on sexuality. rape isn't about sex, its about power.
    i think these ads, although provacative and sexual, are extermely good in what they've been designed to do: catch your eye and sell a product. I can't fault this company for that.

  • Posted By: AlexD @ 11/07/2007 4:50:21 PM

    Comment: and for that person to deface that ad saying why women get raped, women get raped even without being provocative and sexy. So before that idot goes and defaces someones ad, maybe they should really know the facts on rapes and sexual assualts in america.

  • Posted By: AlexD @ 11/07/2007 2:55:13 PM

    Comment: I dont have any problem wit the advertisement with american apparel. there are worse things on t.v and on radio now a days that we should stop being such hypocrits on one thing and not on another. The young ladies seem to be of age, I doubt he would have underage women posing in his ads. His clothes are sexy free and young and thats what his ads project. this isnt gap or old navy where everything is soo plain jane. This is marketing at its best...and dont think that i am a perverted maled, I am a female who loves thier clothing and hip sexy ads.

 
 
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