It's interesting how these reply forums become soapboxes/rants for many of the participants. Those that post in all caps or take potshots at the general quality of the industry (ever wonder if all of the great buildings are built already, Gordon?) remind me of the people who don't listen to half of a conversation because they're too busy thinking about what they're going to say next.
Mr. McGrath explained the reason for the strike with the clarity and calmness of a first grade teacher bringing an unruly class to order. Anyone who could read his well reasoned argument and not agree is clearly not paying attention. Those who compare their own business to the writing profession don't get it- every business has a different model for compensation.
As a photographer, I am a member of ASMP. It's not a union, but a trade organization established to encourage good business practices in our industry. Our representatives lobby on issues like copyright protection, and work for fair compensation based on use of our images.
Here is where our business differs from, say, an architects. I'll give an example. Years ago I was hired by an advertising firm to produce a photograph for a point of purchase display in east coast liquor stores. My pricing of that photograph was based on a certain amount of people who would see my creation, stop and admire it, and perhaps be pursueded to purchase said booze.
The useage fee is based on how many people the ad will reach. Imagine my surprise when I traveled to California and spotted a billboard of my photograph. The ad agency paid me fairly for one use- but treated my photograph as if it was work for hire- disregarding our agreement. I sent a letter and an addtional invoice, which was promptly paid. No apology, but a check. I probably should have asked for more- as I'm sure there were more billboards- more people being pursueded by my work. OK, that's my rant on my business. But our business model is similar to writing profession. If I produce a photograph of Gordon's family- I'm not going to come over and collect every time he shows that photo to his aunt Helen. But if an advertising firm sees that picture and wants to use it, and I get Gordons permisson (and pay him fairly) Then I set a different price- as more people will see the work than Gordon's immediate family.
The internet has affected our business - magazines are on line now- and ASMP establishes guidelines for additional electronic useage rates.
The same should apply to writers seeking fair compensation for their work, now reaching a wider audience.
John D









Discuss