For now, young online consumers don't seem worried. Nita Singh, a 26-year-old product manager for Yahoo, says she's saved about $400 per month thanks to Mint, since she started eating at home more and changed one account to get a better interest rate. "Mint is easy, and you're able to access it on the go. And it's free." That's a formula that's going to make money not just for her but for the sites.
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STRATEGIES Isn't it ironic: Xerox is hoping it can profit by teaching companies how to reduce their printing.
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Member Comments
Posted By: AdenaD @ 12/01/2007 2:14:32 AM
Comment: Great article! I was interviewed for this article, and I just wanted to add on to my comment that while I said "I'll stick with Yodlee," was more of a "I'll stick with Yodlee for now." All of these sites are young, and they are going to change a lot in the coming months. I'm always looking for the cream of the crop when it comes to sites that I'll use, and I'm not loyal to the point of refusing to switch it up if another site turns out to be brilliant down the line. That said, right now Yodlee has all the features I need. Mint, which is powered by Yodlee and has a better UI, is likely going to catch up fast. - Adena DeMonte