It is ironic that you point to Apple's success as being at least partly the result of the fact that Apple is not a Japanese company. Inside Japan, Apple's customer service and support are absolutely awful. As for DoCoMo, they have lost their way inside Japan as well, as they have been losing customers in droves to Softbank and AU, and they still don't get it. Both Apple and DoCoMo seem to have completely lost touch with their Japanese customers.









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