Jos?? Roberto Fonseca should be awarded for his excellent research and actually DOING something to help the people of this poor region of the world. We should all take his example. sunlighttech.com has some excellent solar incentive programs that we should all be doing here at home.
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Bringing Spice To A Hot Land
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So far the work is paying off. Eleven family businesses in Baixas are now making a good part of their income from the peppers. Customers include a posh beach inn, a gourmet restaurant and a major Brazilian food distributor, which is spreading the Tapera brand to stores throughout the northeast. Sales already cover operating costs, and by next year, Fonseca says, the farmers in Baixas should be in the black. He also says Eco-Engenho has been taking calls from NGOs as far away as West Africa and Portugal, all looking to replicate his system. Already, Fonseca is dreaming of other high-end products that might be grown hydroponically, like capers, asparagus and organic foods. "Poor people won't prosper by selling only to the poor," he says. "I want them to sell to the wealthy." That might just bring the rich world a little closer to tiny hamlets like Baixas.
© 2007
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