I think that there is a few things happening at the same time that also have an impact, like rising cost of living having an impact on entertainment spending. There is also the greater level of generally negative press surrounding these next <a href="http://www.rupizcompare.co.uk/games-and-consoles/gaming-consoles.aspx">Game Consoles</a> 360 with its red ring of death and PS3 with it high cost and publicity snaffus that are only now starting to fade in peoples memories. While the Wii has had nothing but positive press.