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Can the man behind Borders bookstores bag the online-shopping market? He'll spend a lot trying. Borders's online grocery store is spending $1 billion to develop distribution and delivery in 26 cities. But Webvan still has to deal with low profit margins and competitors like Peapod. Bottom line: no one knows if tomatoes will sell in cyberspace.

Anjali Arora, Esther Pan and Kevin Peraino

© 1999

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