On my way to work I decide to skip the drive-through and order my cappuccino in person. The restaurant is bright and immaculate. Large flat screen television mounted on a wall displays CNN. Interior design: modern tables, interior veneer stone walls, stone tile flooring. I place my order - a small, whole milk, non-flavored cappuccino. Just one minute later I take the first sip and sing to myself, ???mmm mmm mmm mmm mmm???.
Who would have ever thought that McDonald???s would challenge Starbucks head on? It seems, though, that McDonald???s isn???t attempting to transform entirely into Starbucks. For example, McDonald???s still offers its staple fare of burger and fries. Yet, the high quality coffee products and high-design interior are definitely aimed at stealing market share away from Starbucks. In addition, McDonald???s is already market testing free Wi-Fi service in a few areas (read http://news.cnet.com/2100-7351_3-5172630.html). Starbucks loyalists ??? we can call them either ???Starbuckies??? or the more derogative ???Starbuckers??? ??? will be forced to make a decision ??? ???If I get hungry while surfing the net and sipping my cappuccino, would I prefer an overpriced premade whole wheat tuna salad sandwich or a Quarter-Pounder with large fries????
A McDonald???s cappuccino is not inexpensive, yet slightly less expensive than Starbuck???s equivalent.
Source: http://www.bevoost.com/?p=333









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