Joan Juliet Buck: My Vogue Interview With Syria’s First Lady


Late in the afternoon of Dec. 1, 2010, I got a call from a features editor at Vogue. She asked if I wanted to go to Syria to interview the first lady, Asma al-Assad.

“Absolutely not,” I said. “I don’t want to meet the Assads, and they don’t want to meet a Jew.”

The editor explained that the first lady was young, good-looking, and had never given an interview. Vogue had been trying to get to her for two years. Now she’d hired a PR firm, and they must have pushed her to agree.

“Send a political journalist,” I said.

“We don’t want any politics, none at all,” said the editor, “and she only wants to talk about culture, antiquities, and museums. You like museums. You like culture. She wants to talk to you. You’d leave in a week.”

A week: clearly my name was last on a list of writers that the first lady had rejected because they knew nothing about Mesopotamia. I didn’t consider the possibility that the other writers had rejected the first lady.

“Let me think about it,” I said. I had written four cover stories that year, three about young actresses and one about a supermodel who had just become a mother. This assignment was more exciting, and when else would I get to see the ruins of Palmyra?

I looked up Asma al-Assad. Born Asma Akhras in London in 1975 to a Syrian cardiologist, Fawaz Akhras, and his diplomat wife, Sahar Otri. Straightforward trajectory. School: Queen’s College. University: King’s College. Husband: president of Syria.

Syria. The name itself sounded sinister, like syringe, or hiss. My notions about the country were formed by the British Museum: the head of Gudea, king of Lagash, treasures from Ur, Mesopotamia, Sumer, Assyria, and Babylon—all of which had occupied what is now Syria. Both Aleppo and Damascus had been continuously inhabited for more than five millennia. This was where civilization was born, 6,000 years ago.

I knew the country’s more recent past was grim, violent, and secretive. The dictator Hafez al-Assad took power in 1970 and, until his death in 2000, ran the country as cruelly and ruthlessly as his idol Stalin. He was an Alawite; he dealt with a Sunni Muslim Brotherhood uprising in Hama in 1982 by killing 20,000 of its men, women, and children.

Bashar al-Assad looked meek. He’d been studying ophthalmology in London in 1994 when his older brother, the heir to the presidency, died in a car accident. Bashar was brought home, put into a series of military uniforms, and groomed for power. At Hafez’s death, a referendum asked whether the 34-year-old Bashar should become president. There was no other option. He “won.” At first he was perceived as a reformer, but his only reforms were to do with banking.

Under Bashar al-Assad, Syria was still oppressed, but the silence and fear were such that little of the oppression showed, apart from vast numbers of secret police, called Mukhabarat.

syria-first-lady-fe03-buck-2nd “You have to choose between being secure and being ... psychotic,” Bashar al-Assad told me. Bulent Killc / AFP-Getty Images

Syria and Hizbullah were the suspects in the 2005 car-bomb murder of the former Lebanese prime minister Rafik Hariri. Damascus was home base for Hizbullah and Hamas; Syria was close to Iran. But these alliances also made Syria a viable interlocutor for the West, even a potential conduit to peace in the Middle East. In December 2010, Obama had just named a new ambassador, the first since George W. Bush had broken off diplomatic relations in 2005.

In 2010 Syria’s status oscillated between untrustworthy rogue state and new cool place. A long 2008 piece on Damascus in the British Condé Nast Traveller described its increasing hipness. It was the Soviet Union with hummus and water pipes. In the worldview of fashion magazines, Syria was a forbidden kingdom, full of silks, essences, palaces, and ruins, run by a modern president and an attractive, young first lady. Nancy Pelosi and John Kerry had visited, as well as Sting, Angelina Jolie, Brad Pitt, Francis Coppola.

It was also a Pandora’s box.

Syria was a dictatorship, which was the default mode throughout the region. Bruce Riedel, a senior fellow at the Brookings Institution and a veteran of 30 years in the CIA, says: “Until a year ago, every Arab state was a police state—some cruel, some not so cruel.”

In 2010 I didn’t call Bruce Riedel.

I called Barbet Schroeder, who’d made the ultimate documentary about a dictator, General Idi Amin Dada.

“Hafez al-Assad was the worst evil genius in the world, but I think his son is trying to be a reformer,” said Schroeder.

Someone who had a house in Aleppo said that Asma al-Assad was a bright, energetic woman, to all appearances English, who drove herself everywhere. And, unlike other heads of state he knew, “the Assads really care about their people.”

An aesthete who went to Syria for its ruins raved about Damascus, mentioned in passing some men seen hanged outside the Four Seasons Hotel, and then raved about Palmyra.

I should have said no right then.

I said yes.

It was an assignment. I was curious. That’s why I’d become a writer. Vogue wanted a description of the good-looking first lady of a questionable country; I wanted to see the cradle of civilization. Syria gave off a toxic aura. But what was the worst that could happen? I would write a piece for Vogue that missed the deeper truth about its subject. I had learned long ago that the only person I could ever be truthful about was myself.

syria-first-lady-fe03-buck-3rd Asma al-Assad’s stated mission: “Empowering Syrian children to build a civil society.” Wael Hmedan / Reuters

I didn’t know I was going to meet a murderer.

There was no way of knowing that Assad, the meek ophthalmologist and computer-loving nerd, would kill more of his own people than his father had and torture tens of thousands more, many of them children.

In December 2010, there was no way of knowing that the Arab Spring was about to begin, and that it would take down the dictators of Tunisia, Libya, and Egypt.

There was no way of knowing, as I cheered the events in Tahrir Square, that I would be contaminated because I had written about the Assads. There was no way of knowing that this piece would cost me my livelihood and end the association I had had with Vogue since I was 23.

I met the devil and his wife, with full fashion-magazine access to their improbable fishbowl apartment where they lived out their daily lives on display to the eyes of thousands, like a Middle-Eastern version of The Truman Show. They showed off their fantasy lives for me.

Assad told me just who he was, but I didn’t use it; he repeated it a year later to Barbara Walters, but no one heard him.

The Assads’ PR firm, Brown Lloyd James, took care of my visa. In the offices, flat-screen televisions mounted on walls played only Al Jazeera—one of their clients, along with Gaddafi’s son Saif and the government of Qatar. Lloyd and James were absent, but Brown turned out to be Peter Brown, a bearded Englishman with a languorous voice who’d once managed the Beatles.

Asma al-Assad was about to sign an agreement with the Paris Louvre, about Syrian antiquities. We sat with Brown’s associate Mike Holtzman. I wanted to know about the ancient cities, Aleppo, Damascus. They brought in their intern, a 22-year-old named Sheherazade Ja’afari, the daughter of the Syrian ambassador to the United Nations. She and Holtzman would be in Damascus with me.

Friends knew Gaia Servadio, an Italian author based in London who had been hired by Asma al-Assad to set up an arts festival in 2008. I went via London to meet her. She told me she liked the first lady, but, due to certain factions in power who did not, the festival had never taken place.

I landed in Damascus in the snow late on the night of Dec. 12, 2010. Sheherazade was waiting on the runway in a government car, incongruously with a bouquet. She handed me a Syrian cell phone. “Your American one won’t work here,” she said.

The next day a large woman pulled my toes and cracked my back with indifferent dexterity in the Hammam Amouneh, where the flagstones were worn soft by eight centuries of unbroken use. Sheherazade took me through Damascus; in the dark early-evening streets, I felt uneasy. Mustached men stood in our path, wearing shoes from the 1980s and curiously ill-fitting leather jackets over thick sweaters.

Holtzman came with us to the Umayyad Mosque, empty after evening prayers, huge enough to hold 6,000 people. I didn’t know until last week (from Al Arabiya) that Holtzman had emailed Sheherazade that day saying that I had “No impression at all of Syria” and “not to mention anything controversial, lists Syria may be on, rumor, etc.,” that what I saw “must be 100 [percent] affirmative.”

We three dined together in the hotel restaurant, as we would almost every night. I reset my geographical coordinates. Egypt to the west of us. Water supply questionable. Avoid raw salad.

The next day, Dec. 14, I left my laptop on the desk. A government car conveyed us to the first lady’s office, a fairly anonymous little white building in a residential neighborhood. I was to meet her alone.

Asma al-Assad was informal and cheery. A good-looking woman of 35, she wore a pale blue jacket and dark trousers. Her curly chin-length hair was sprayed into place, her eyebrows delineated in the Syrian manner. She was as brisk as a prefect, as on-message as a banker, as friendly as a new acquaintance at a friend’s cocktail party. She sounded like the kind of young Englishwoman you’d hear having lunch at the next table at Harvey Nichols.

She was on show, “on,” and delivered a well-rounded and glossy presentation of a cozy, modern, relaxed version of herself, her family, and her country to an American fashion magazine. With a London accent.

Her parents came from Homs. She’d grown up with two younger brothers in what she called Ealing and what the London press calls the less upscale Acton: she rode horses; her school friends called her Emma; she cut class to hang out on Oxford Street and got her degree in computer science at King’s College. She briefly worked at Deutsche Bank in New York, and was back in London at Morgan Stanley, about to take up an M.B.A. at Harvard, when, on holiday at her aunt’s in Damascus in 2000, she remet Bashar al-Assad, a family friend. She was 25, he was 35. She said she began to go to Damascus on weekends to see the president’s son. The word president rang as glamorous in her mouth as movie star. The word dictator never got in.

“You don’t plan to do this,” she said. After Hafez al-Assad died and Bashar became president, she quit her Morgan Stanley job and moved to Damascus. They married, and now had three children: Hafez, 9; Zein, 7; and Karim, who was about to turn 6.

She liked secrets. Their wedding, she said in a conspiratorial tone, was held in secret, its exact date still private. She spent her first three months as Mrs. Assad traveling through Syria with people who, to her delight, did not know who she was. She was not wearing a wedding ring. Her husband did not either. “When you meet him, you’ll understand why,” she said. It was a little coy.

I wanted to hear what the Louvre’s experts were going to do in Syria. She wanted to tell me about Massar, the series of youth “discovery centers” she was setting up. The first Massar was in Latakia, where the Assad family came from. A huge center was about to be built in Damascus.

“Massar in Arabic means path, destiny,” she said, “and destiny is created by the choices you make. Our project is about empowering this generation of young people to become active citizens, able to be part of the change the country’s going through.”

Almost half the Syrian population was under 14, she said, and Massar “Green Teams” had gone around the country to share its tenets of active citizenship with 200,000 children.

I asked if we could see Palmyra or, if not, a museum?

“That’s what we’re doing right now!” she said, and drove us to a museum for a meeting with a group of Italian archeologists and the Italian ambassador. There was nothing to see there but offices.

Wednesday I sat with Holtzman, unfed, through long meetings about fundraising for the Syria Trust.

“Doesn’t she stop for lunch?” I asked one of her aides.

“Never,” the aide said proudly.

Before the next meeting sandwiches were served. I avoided the lettuce; Holtzman did not.

Asma unwittingly gave me a glimpse into the Assad way of thinking: “I told my kids yesterday there’s a journalist going to be writing about me,” she said, “and my eldest, Hafez, asked, ‘What’s she going to say?’ And I said, ‘I don’t know.’ And he asked, ‘How can you get her to write about you if you don’t know what she’s going to say?’?”

A chic Damascus lady took me to the souk. At last I saw the town in daylight. The older buildings were sagging, dusty, derelict. This was clearly an earthquake zone without public services. I later described Damascus, too subtly, as a Mediterranean hill town in an Eastern-bloc country. The souk’s entrance was topped with milky plastic, its roof corrugated tin like a Quonset hut, but it followed the path of “the street called straight” in the Bible. Turkish families in heavy coats trudged through the souk, and sat in clumps in an ice-cream parlor, under a large picture of Bashar al-Assad. The same mustached men in leather jackets and curious shoes dawdled among the wares, kaffiyehs, jewelry, erotic underwear, and blackout hijabs.

I was told there was no crime in Damascus. A few days later, on a pretext involving wooden spoons, I returned to the souk alone except for a driver I could not shake. I think I saw why there was no crime.

A mysterious metal box on wheels was parked outside the souk. It was about seven feet long, six feet high, with one barred window in the back. Its surface was dangerously unfinished, raw, full of metal splinters. It looked like a mobile prison. Later, I asked a local about the box. He said he’d never seen such a thing.

That night, Sheherazade was going out to dinner and Holtzman was in bed with food poisoning. I ate a bowl of stew in my hotel room and uploaded photos and reference videos to an American website. I used the Ethernet cord from the bureau drawer.

The next day was Friday, the Muslim day of rest.

Sheherazade called, sounding like a very old man with a sore throat. “I ate salad last night,” she said, “and I had the driver take me straight to the hospital. They pumped my stomach. It hurt my throat.”

The first lady was making lunch at the presidential residence. It would be fondue, the family’s favorite.

Holtzman met me in the lobby, still pale. He had a bouquet for the first lady. We set off for the old apartment of Hafez al-Assad, which they had redone, over five years, into three stories of modern, child-friendly open space.

Both Assads were in jeans and sweaters. Bashar turned out to have a neck so long that he looked like something you might glimpse breaking the water in a Scottish loch. He spoke with a slight lisp. He showed me his cameras, described the wide variety of lenses now available, and showed me framed photos he’d taken on family holidays in Qatar. He didn’t strike me as much of a monster.

And he wanted to talk. I thrust the recorder at him and asked the most innocuous question I could think of.

Why had he wanted to become an eye doctor?

“Because it’s never an emergency,” he said. “It’s very precise, and there is very little blood.”

Never an emergency. Very little blood.

He wanted to talk about computers. “When we met, I was Mac and she was PC!” he said.

Their daughter, Zein, a 7-year-old with curly hair, watched Alice in Wonderland on her father’s iMac. Asma’s iMac faced a side window.

The entire back half of the apartment was glass, rising from the lower level through the main reception floor above, and perhaps even farther up. Other residential buildings with hundreds of windows had an unobstructed view of the Assads’ doings. The apartment was like a custom-built habitat in which a rich first family could go about its domestic life in front of a large audience.

I wondered how this meshed with the secrecy Asma seemed to prize. I wondered who lived behind all those windows out there, and who they worked for.

Nosy neighbors, Asma said, had commented on their orange seating area.“This curiosity is good,” said the president. “Even if you want to be secure, you have to choose between being secure and being ... psychotic.”

The kitchen, at the opposite end from the windows, was the only place that wasn’t exposed to public view.

Asma pulled open three boxes of fondue mix. The base of the saucepan she used was bright and brand new. The president attempted to ignite a little can of Sterno with a match. “I’ve never tried it, this is the first time,” he said.

If this was a set, the props were well chosen: rubber boots and slickers piled by the lower-level door, a collection of completed Lego projects—trucks, buildings, a shark, all perfect—lining the edge of the plate-glass walls, a decorated Christmas tree. There was no staff to be seen, no nannies, maids, or cooks. Friday, the staff’s day off?

The 9-year-old, Hafez, asked sharp questions about the workings of Congress. He was blond, like his brother, Karim, who, the first lady reminded me, had just turned 6 the day before.

I had brought nothing.

I rooted in my bag for something that could pass as a birthday present for a 6-year-old. Aha. Star Wars flash drive. R2-D2, blue and white.

It was all I had.

I showed R2-D2 to Holtzman, who said “Why not?” I asked the president if I could give his son a Star Wars flash drive of mine. He asked if I wanted to clean it up before I handed it over, and led me to his wife’s iMac. I put the R2-D2 flash drive in the socket, and a Word document popped up on her screen. I wasn’t going to open the Word document with the president of Syria leaning over me. As far as I could remember, it was a few transcribed lines about her taste for mathematics. But had I added anything more personal? Had I let rip about the security, the secrecy? About the metal box outside the souk?

I sat in his wife’s chair, wondering what to do. The president suggested I might want to put the document in the trash. I pulled it to the trash. “Empty it,” he said. He did. I didn’t dare look at Asma. I handed the R2-D2 flash drive to Karim, who was only mildly impressed.

We all clustered around the dinette table in the kitchen and dipped squares of bread into the fondue. Assad told jokes; they weren’t funny. Everyone laughed.

After lunch, Asma announced we were going to Massar in Latakia.

It was Dec. 17, 2010. In Tunisia that day, the Arab Spring began when Mohamed Bouazizi, a 26-year-old street fruit vendor, set himself on fire.

We arrived in Latakia in sleet. An SUV waited, identical to the one we had left in Damascus. Asma drove us to Massar; it was sleek, well designed, and looked expensive. It was also noisy and crawling with kids.

I was told they were learning “action and process”: they had rid Latakia of plastic bags and run marathons to fund a dialysis machine for the hospital.

The teenage boys had wide, unformed faces, bad haircuts, breaking voices, and used their arms to create their own territory. The girls had sloping shoulders and tapered limbs. They all stood up when Asma came in, and then cleared their throats and pulled at their sweaters and debated and argued and proudly showed off for their first lady. Massar, where they came to change their town and build the future, was her gift.

Dressed like them, in jeans and a cardigan, she listened to a long debate about standardizing the spelling of the word Syria. Then she rose and made an announcement.

She said: “There isn’t enough money for Massar, and this center has to close down so that we can open another further up the coast.”

Some kids’ mouths fell open. Shoulders rose. Heads went down. Boys and girls went silent. Some cried.

A boy stood up.

The translator whispered: “He says, ‘I understand why this should happen, but it’s not fair.’?”

Another boy spoke. “He says we’ll show them how to start up their own center, we’ll help.”

Asma al-Assad said: “What about we fire the person who gave me this bad idea to close this center?”

Another boy responded: “Let’s debate with him instead.”

She spoke again, this time with a big smile. The translator relayed:

“Now she’s saying that this center isn’t really closing. It was just a test to see how much they cared.”

It took a moment before the kids showed any joy or any relief. The little ride they’d just been on was no fun.

I wandered out among the kids. Boys clustered around me, sweet teenagers. They had a poor grasp of personal space, spoke English, were eager, intense. They wanted to know everything about New York and movies.

More teenagers clustered around Asma as she headed for the door. She didn’t seem to want to leave.

I asked her why she’d made the fake announcement about closing the Massar center.

“There was a little bit of formality in what they were saying,” she said. “It wasn’t real—it was just nerves, or respect. So the idea was to get them out of their comfort zone, throw them off. I do it all the time. We need to get past the formalities if we are to get anything done.”

Back in my hotel room, I found the Ethernet cable ripped out of my laptop so violently that the plastic tab on the end had broken off.

The next day, Dec. 18, demonstrations broke out across Tunisia as Mohamed El Bouazizi lay in a coma in hospital, dying of his burns.

I went to the main museum. I expected a profusion of extraordinary treasures. It was modest, unheated, sparse, and dusty.

Snowstorms in London trapped me in Damascus for two more days.

I never made it to Palmyra. I attended a concert. Two hundred children sang carols, Broadway hits, and Arabic rap. The president shook a little bell to “Jingle Bell Rock.” The priest in charge promised that next year all the songs would be in Arabic.

I found myself in the opera-house foyer with the Assads.

“Do you understand now?” Asma asked, looking at her ring finger and then at her husband.

“Yes,” I said. I understood nothing. That was our parting.

I sat in the hotel bar with the French ambassador and asked what was really going on in Syria. He took the battery out of my Syrian cell phone and then did the same with his. This must have set off an alert, because suddenly Sheherazade materialized in front of us.

“What are you doing?” she asked.

“Aren’t you sick?” I asked. “Go back to bed.”

The ambassador drew maps of Syria’s shifting boundaries, with dates.

The next day Sheherazade took me to Ma’loula, the village where they still speak Aramaic, the language of the Bible.

She said: “We don’t want you to talk to the French ambassador.” “You can’t talk to me that way,” I said.

When I opened my laptop at the Vienna airport on the way back to New York, an icon on the screen announced itself as the server for someone named Ali.

I arrived in New York on Dec. 21, 2010, and quarantined the compromised laptop.

I watched Al Jazeera on my other computer as I transcribed. A small uprising in Algeria at the end of December was quickly squashed. In Tunisia on Jan. 4, 2011, Mohamed Bouazizi died of his burns, and the country erupted.

I watched the protests in Lebanon, Jordan, Oman, and Saudi Arabia. In my earpiece as I transcribed, I heard the voice of Asma al-Assad talking, on and on, about empowering children to build a civil society.

I watched Al Jazeera constantly. I didn’t want to write this piece. But I always finished what I started.

I handed in the piece on Jan. 14, the day President Ben Ali fled Tunisia. “The Arab Spring is spreading,” I told Vogue on Jan. 21. “You might want to hold the piece.”

They didn’t think the Arab Spring was going anywhere, and the piece was needed for the March “Power Issue.”

I got an expert to clean Ali out of the laptop. “They weren’t very skilled, but they were thorough,” he said.

On Jan. 25, protesters massed in Cairo’s Tahrir Square. Sunni Muslims in Lebanon staged a “day of rage” against Hizbullah. It felt like 1989, when CNN gave us a front row to history. Back then the plot was basic, binary: communism ends.

But binary had gone out the window with the end of the Cold War. This was tweets and blogs and Al Jazeera online and the BBC, and CNN roughed up in Tahrir Square. You couldn’t say what the plot was: power to the Arab people, or the end of secularism and the rise of an ominous tide of pan-Arab fundamentalists?

On Jan. 31, Bashar al-Assad gave an interview to The Wall Street Journal. He made no sense. “There is nothing called behavior,” he said. “As states we depend on our interest, and not on our behavior.”

On Feb. 11, Hosni Mubarak was overthrown in Egypt. I cheered, inspired and touched by Tahrir Square. There were protests in Yemen, Sudan, Iraq, Bahrain, then, unbelievably, in Libya.

I asked Vogue’s managing editor if we could meet to discuss how to handle the Assad piece. A meeting was held, without me. I was asked not to speak to the press.

On Feb. 25, as Libyan protesters demanded an end to Gaddafi, my piece on Asma al-Assad went online at They had excruciatingly titled it “A Rose in the Desert.”

I was attacked as soon as it went up. How dare I write about Asma al-Assad? By describing Syria’s first lady in Vogue, I had anointed her.

Syria stayed quiet until the middle of March, when a small incident set off the horrifying massacres that have now gone on for 17 months. In a town called Daraa at the end of February, 15 children broke the country’s silence. I don’t know if it was the euphoria of the Arab Spring or if they had been empowered by the Green Team from Massar.

The boys, ages 9 to 15, wrote, “The people want to topple the regime” on the walls of their school.

The police arrested them. When they had not been released after two weeks, their families staged a protest on March 15.

At a second protest, on March 18, Syrian forces fired on the crowd and killed four people.

The boys were released from prison. Their families saw that they had been tortured and took to the streets. On March 23, a grenade was hurled into a crowd of protesters in the Daraa mosque.

Assad’s forces began to kill Syrians every day. They fired on mourners at funerals, men gathered in mosques, women and children in the street.

They arrested more children. They tortured more children.

On April 29, a chubby 13-year-old boy named Hamza Ali al-Khateeb was arrested during a protest in Saida, near Daraa.

On May 24, Hamza’s mutilated body was returned to his parents. The report by Al Jazeera said: “The child had spent nearly a month in the custody of Syrian security, and when they finally returned the corpse, it bore the scars of brutal torture: lacerations, bruises and burns to his feet, elbows, face, and knees. Hamza’s eyes were swollen and black and there were identical bullet wounds where he had apparently been shot through both arms, the bullets tearing a hole in his sides and lodging in his belly. On Hamza’s chest was a deep, dark burn mark. His neck was broken and his penis cut off.”

Asma al-Assad had said that “Massar” meant destiny.

Bashar al-Assad blamed the uprising of the Syrian people on terrorists from both al Qaeda and the United States.

Through 2011, I wondered about Asma al-Assad, the woman who cared so much about the youth of Syria. How could she not know what was happening? How could she stand by and do nothing while the Syrian regime ate its young?

In May of 2011, Vogue took the piece off its website. I kept my word and did not speak to the press. At the end of the year my contract was not renewed.

I was now free to react to the Syrian carnage with the only medium I had: Twitter.

Last December, Bashar al-Assad told Barbara Walters the truth on ABC: “No government kills its people, unless it’s run by a crazy person.”

I wondered what their massive windows looked like now, and whether they still lived on show to the gaze of thousands.

Was Asma locked up, or back home in Ealing, or Acton? When pictures of her appeared making charity packages with her husband or voting—voting!—in a referendum, I wondered if she was drugged, compliant, indifferent, complicit.

Most of all, I wondered about Massar and her project to empower 6 million young Syrians to become “active citizens.” “Part of the change,” she’d said.

Was she conscious that by empowering the children of Syria to take charge of their destinies, she was feeding them to her husband’s torturers?

What is consciousness when you are first lady of hell?

I will never know.


June 2012 statement from Vogue editor Anna Wintour (the magazine decided to take down its article on the Assads in spring 2011):

"Like many at the time, we were hopeful that the Assad regime would be open to a more progressive society. Subsequent to our interview, as the terrible events of the past year and a half unfolded in Syria, it became clear that its priorities and values were completely at odds with those of Vogue. The escalating atrocities in Syria are unconscionable and we deplore the actions of the Assad regime in the strongest possible terms."

July 2012 statement from Brown Lloyd James following disclosure in Al Arabiya of a memo on the firm's public-relations strategy regarding Joan Juliet Buck's Vogue interview:

"It is important for your readers to place our role in Syria in the proper context. We do not currently represent any Syrian interests. We have not set foot in the country since 2011. Our last recommendation was an unsolicited attempt to spare the country further bloodshed.

"Our limited work in Syria, which began with an American-sponsored project to bring together and educate children with disabilities, ended more than one year ago.

"We stand by our work in Syria, which occurred during a period of peace and optimism that Syria could be a constructive partner in the international community. We are profoundly saddened by the horrific violence taking place today. Our memo from over a year ago was volunteered as a last ditch attempt to tell the regime that it must listen to its people. Had that memo been heeded, Syria would be a much different place today. Alas, the regime chose to save itself rather than the country. We fully stand by the memo and our work."


Correction: The original version of this story incorrectly attributed to Wikileaks an email from a PR agent representing the Assads, urging that what the author should be shown of Syria “must be 100 [percent] affirmative.” That email was in fact first disclosed by Al Arabiya. The story has been updated to reflect the change. We regret the error.

Join the Discussion