If you've been racking up hours blogging in your basement, you might as well get paid for it. As Web logs (personal online journals) proliferate, so do the opportunities to make extra cash. Henry Copeland, founder of blogads.com, suggests writers zero in on a single subject they're passionate about. "Get a niche and just dig in," he says. Copeland sells ads for blogs with as few as 10,000 page views per month (like scifan.com) and as many as 4 million (like instapundit.com); his clients can earn anywhere from $50 to $6,000 per month after Blogads takes its 20 percent cut. A similar service is Google's AdSense (google.com/ adsense).
Other money-making strategies include working for a company like Gawker Media (see nickdenton.org), which hires writers to develop blogs. Some writers sell merchandise off their sites, but the luckiest ones sell themselves. Several bloggers--like Julie Powell, who chronicled her effort to cook every recipe in Julia Child's "Mastering the Art of French Cooking"--have signed book deals. Compulsiveness can pay off.