“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.”—a memo from General Motors headquarters asking employees to stop using the name “Chevy.” In a statement the next day, GM described the memo as “poorly worded.”
Moving forward, Chevrolet, the world’s your focus group!
Marketing consulting firms will help you sell that coupe.
That’s the kind of insight that you don’t see every day,
That helped to make Detroit the powerhouse it is today.
Take a stand! Defend your brand! Bring back Dinah Shore!
Dignity will be the key to what GM stands for.
You’ve got to have a name that has a certain je ne sais.
And “Chevy” sounds so breezy, so laid-back and declasse.
It doesn’t have the elegance, the sparkle and cachet
Consumers crave, what makes them rave, and buy a “Chevrolet.”
Yes, when it comes to marketing, GM is your daddy,
So better not say “Chevy” or they’ll take away your Caddy.
*Driver must not be distracted with the vehicle in motion.
**Excluding certain islands in the middle of the ocean.