Sure, a diamond is "forever." But that doesn't mean it can't be trendy. L.A. jeweler Chris Arie ("The Iceman" to his patrons) has earned an A-list following including Allen Iverson, Will Smith and Halle Berry--who just snatched up 20 of his diamond-and-platinum dog-tag necklaces ($900 and up) for her friends, like best bud Oprah. His hottest item, the new Traveler watch, is a hit with Michael Jordan, Eminem and Denzel Washington--despite the awfully steep $6,500-to-$125,000 price tag (2awesomeint.com). "I'm not a bling-bling guy," says Washington, who asked for a diamond-free Traveler. Since he's still glowing from his Oscar win, the rocks might be overkill.