Some bloggers aren't in the game to garner fame, earn fortune or take down politicians--they simply want to share their thoughts, songs and videos with friends and family. That's the target audience for Vox ( vox.com ), a free, easy-to-use service created by the blog software company Six Apart. Instead of broadcasting to the entire globe that you have a crush on the guy across the hall, your blog posts go only to the groups you specify--no worry that ex-spouses or college-admissions directors will come across them on Google. Vox also allows even the tech-timid to smoothly integrate media into their posts, and is especially amenable to importing stuff from Web sites like Flickr, Photobucket, Amazon and YouTube. And you can use it on your mobile phone.