Coca-Cola
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Coca-Cola U.K. Rebrand Hot on Heels of UK Sugar Tax
Coca-Cola Zero will be rebranded to taste more like regular Coke, in a £10-million campaign investment. -
Big Beverage Still Wants You to Think Soda Is Healthy
Soft drink companies pay scientists to positively portray their products. -
Is This the Death of the Mass Brand?
The arrival of Amazon's smartphone is but another indicator that customers no longer want to be mass consumers -
Coke to Remove Flame-Retardant Chemical From All Its Drinks
Brominated vegetable oil is not approved for use in food the European Union or Japan but has showed up in drinks in the U.S.