'Watchmen': Sometimes, Viral Marketing Can Be Pretty Nifty

Remember all that back and forth about how "Watchmen" would or wouldn't suck? The latest bit of viral marketing from the studio has the film firmly back in the "OMG this might actually be a great movie must watch it NOW" category. It's not filled with earth-shattering FX or anything, it's just subtle and pitch-perfect, which suggests that the filmmakers might actually have gotten the tone right.