Drake and Scooter Braun Invest In 100 Thieves Esports Organization

First Drake played Fortnite with Ninja, now he's investing in an esports organization. The hiphop superstar and entrepreneur Scooter Braun have joined the 100 Thieves by making an investment in Series A funding. The two will be strategic advisors for the brand and Braun will join the org's board of directors. They join Twitch streamer and former esports pro Matthew "Nadeshot" Haag and Dan Gilbert, chairman of the Cleveland Cavaliers, as co-owners of the organization.

100 Thieves has made quite a splash in its first year as an esport organization. They've invested heavily in teams for the Clash Royale League, Fortnite and Call of Duty. Their League of Legends team floundered in the beginning of their first split in the North American League Championship Series, but quickly bounced back. They were the third team in NA to make it into the World Championship, though a poor performance kept them from making it out of the initial stages.

"I've spent my ten-year career in esports growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights," Hagg told Variety . "With Drake and Scooter's support, we're going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team."

Drake has worked with 100 Thieves in the past, most recently on gaming stations for his Scorpion tour.

As the popularity of esports continues to grow, more mainstream celebrities have started to invest. Shaquille O'Neal is an investor in NRG esports and Rick Fox owns a majority of the Echo Fox team and brand.