25 Logos With Hidden Messages

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street.

Although relatively simple in design, many are still able to display hidden meanings and messages in their imagery and color.

You may have never even realized what a certain symbol or font behind some of the world's most famous logos represents, or spotted what is nestled subtly within them.

Below are just some examples of major brands having additional connotations behind their recognizable logos.


This illustration photo taken on July 2, 2020 shows a Fedex envelope with the company logo in Los Angeles. Chris DELMAS / AFP/Getty

Perhaps one of the most famous logo hidden messages is the arrow seen between the "E" and the "X" in the delivery company's name.

In an interview with Fast Company, the logo's designer, Lindon Leader, said: "The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment."


The logo of Amazon is seen on the facade of the company logistics center on April 21, 2020 in Bretigny-sur-Orge, France. Chesnot

Amazon is another company who uses an arrow in their logo, but for a different reason.

The online retailer's logo shows an arrow connecting the letter A to the letter Z, signifying you'll find everything you need from A to Z on its site.


Toblerone on display at A Tour De France during the Food Network New York City Wine & Food Festival on October 17, 2014. Ben Gabbe

The chocolate was founded in the Swiss city of Bern, known as the "City of Bears."

When you look closely at the Alp on the logo, you can see a standing bear in the negative space.


Chick-fil-A on July 18, 2015 in Atlanta, Georgia. Raymond Boyd/Getty

One of the easier hidden messages to spot in a company logo is the chicken that is formed in the letter "C" in the fast-food chain's name.

Formula One

 Formula One
Formula One logo in the Paddock during previews for the Spanish Formula One Grand Prix at Circuit de Catalunya on May 11, 2017, in Montmelo, Spain. David Ramos/Getty

While the black F in the logo is easily identifiable, it may take viewers a little longer to see that there is a "1" in the space between the letter and the red pattern.


An Audi logo is seen at the 2016 Washington Auto Show on January 27, 2015 in Washington, DC. MANDEL NGAN/AFP/Getty

The four circles that comprise the Audi logo represent the four companies that came together to create the original Audi, namely: Auto Union: DKW, Horch, Wanderer, and Audi.


The Toyota logo is seen outside a dealer in Noordwijk, Netherlands. Yuriko Nakao/Getty

The car manufacturer's logo consists of three overlapping rings. The company says the ovals also symbolize "the unification of the hearts of our customers and the heart of Toyota products.

"The background space represents Toyota's technological advancement and the boundless opportunities ahead."

The shape of the overlapping rings can also be used to spell out each letter in "Toyota."


A logo of Domino's is pictured outside its pizza restaurant chain on June 9, 2020 in Leiden, Netherlands. Yuriko Nakao/Getty

The domino part of the logo is obvious, but what pizza lovers may not realize is the significance of the three dots.

The chain originally intended to add a dot each time they opened at a new location. However, they decided to leave it at just the three original locations.

To date, there are more than 17,000 Domino's Pizzas across the world.


Close-up of sign with logo at headquarters of social media company Pinterest in the South of Market (SoMa) neighborhood of San Francisco, California, October 13, 2017. Smith Collection/Gado/Getty

The digital pinboard platform not only incorporated the first letter of its name into its logo, but also made it look like a pin, a nod to how its users "pin" their interests on the site.

Michael Deal, co-designer of the Pinterest logo, said: "For most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the 'P' started to lend itself too well to the shape of a map pin."

Goodwill Industries International

The Goodwill Industries International logo. Goodwill Industries International

The nonprofit has a hidden message twice in their logo, with the "g" in the main image, as well as in the name, portraying part of a smiley face.


The LG logo is displayed at the Mobile World Congress (MWC) in Barcelona on February 25, 2019. GABRIEL BOUYS/AFP/Getty

The logo's winking face features the letters of the company's name. The nose is the "L" and the outline of the face is the "G".


The Nintendo Gamecube logo at the Chrysler Million Dollar Film Festival Party at the Chrysler Lodge. L. Busacca/Getty

Similar to LG, the logo for the Nintendo console Gamecube also subtly displays G and C.

While the symbol may look like a standard cube, if you look closer you can make out a "G" surrounding a "C" inside.


People pass by the CISCO logo at the 2017 Web Summit in Lisbon on November 7, 2017. PATRICIA DE MELO MOREIRA/AFP/Getty

As Cisco manufacturers software and telecommunications equipment, it makes sense the lines of their logo represents digital signals.

The IT company was founded in San Francisco and the rising and falling lines also represent the city's famous Golden Gate Bridge.


The Beats headphone store is seen on May 9, 2014 in to SoHo neighborhood of New York City. Andrew Burton/Getty

The recognizable headphones from the by Dr. Dre-founded company are actually incorporated in its logo.

At first it may just look like a red circle with a lowercase "b" running through it, but it is also supposed to represent a head wearing a pair of Beats over the ears.


A photo taken on August 4, 2009 shows the logo of the Anglo-Dutch cosmetics group Unilever at company headquarters in Rotterdam. KOEN SUYK/AFP/Getty

Unilever produces thousands of items and the letter "U" is made up of different symbols that represent some of the company's many products.

"Our logo was designed to include 24 icons, each of which represents something important to Unilever," the company states on their website.

"From a lock of hair symbolizing our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning."


Tostitos products seen on shelf. Kevin Schafer / Contributor/Getty

The tortilla chips dip company shows two people enjoying their products in the logo.

The two lowercase "t"s in the logo represent people holding a large chip, and the dot on top of the letter "i" serves as their bowl of salsa.

Baskin Robbins

Baskin Robbins
Baskin Robbins sign in Huntington Beach CA. Diana Haronis / Contributor/Getty

The popular ice cream chain known for its long list of flavors have hidden the total number in its logo, which was introduced in 2005.

A pink 31 can be seen in the middle of the "B" and "R".

Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand.

"The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month."


A view of the NBC logo outside their Burbank studios in 1991 in Los Angeles, California. Santi Visalli/Getty

The white space in the middle of the network's logo represents a peacock because the company wanted to show they are proud of their work, as in "proud as a peacock."

The different colors were also introduced in 1956 to highlight the network's color programming.


Stock image: The Sony Vaio logo from a Sony notebook computer in New York. Ramin Talaie/Corbis/Getty

The Japanese company incorporates both the analog and digital technologies in their logo.

The letters "va" are made to look like an analog wave, while the "io" resemble the numbers 1 and 0 used in binary code.


The hood emblem on a BMW automobile parked in Santa Fe, New Mexico. Robert Alexander/Getty

BMW's logo colors come from the Bavarian flag, which are blue and white.

It is also thought that the blue and white circles are meant to represent a spinning propeller, with the blue being the sky, due to the car manufacturer's aviation history.


Gillette razors, a Procter & Gamble product, are displayed for sale in a pharmacy on July 30, 2020 in Los Angeles, California Mario Tama/Getty

The first two letters in the razor company's logo show a precise and straight cut off, suggesting that they have been given a sharp shave.


The logo of German sporting goods company Adidas is pictured at one of the company's outlets in Berlin on March 29, 2020. ODD ANDERSEN/AFP/Getty

The current logo for the sporting giant shows its famous three stripes gradually increasing in size.

The stripes are meant to represent a mountain and the idea that athletes must overcome challenges to meet their goals.


The logo of the US technology services company Google is displayed during the 4th edition of the Viva Technology show at Parc des Expositions Porte de Versailles on May 16, 2019 in Paris, France. Chesnot/Getty

The colorful logo for the search engine is meant to show how they don't play by the rules.

The internet giant uses a primary color palette for five of the six letters, while breaking it with the green "l".


The updates Subway logo. Subway

In 2016, the sandwich chain changed its logo to remove the dark boarder around each letter and change the colors from white and yellow, to yellow and green.

The company said the new logo is "a reflection of the colorful array of fresh vegetables and other ingredients" and the arrows on the first and last letters "symbolize the choices SUBWAY provides its guests."


This photo shows food from Wendy's, some of the fast food the US president purchased for a ceremony honoring the 2018 College Football Playoff National Champion Clemson Tigers in the State Dining Room of the White House in Washington, DC, January 14, 2019. SAUL LOEB / AFP/Getty

Another favorite apparent hidden meaning in a logo is the word "mom" seen in Wendy's collar.

While Wendy's is named after its founder's daughter and is known as a family-friendly restaurant, the company says this was not done on purpose.

A Wendy's spokesperson previously told Business Insider: "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional."

Correction 2/18/21, 4:50 a.m. ET: This article previously attributed an unofficial logo to Bronx Zoo; this has been removed.

Update 2/18/21: Subway's logo has been added to the list.