Ads: Something To Chew On

Nothing says it better than chocolate. So it's no wonder that the favored treat for Gen. Wesley Clark's grass-roots campaign is the Clark bar. The New York for Clark wing alone has already bought 40,000 of the bite-size bars. In fact, the candy has had a longer political career than the candidate. According to Lory Zimbalatti, marketing manager for the New England Confectionary Co. (NECCO), the two most popular requests for Clark bars are from Clarks trying to get elected and Clarks about to get married. "There are lots of Clarks who run for office, at all kinds of local levels, who have bought them from us over the years," says Zimbalatti. "Look across the country, and you can find one."

Or more than one. "First time I ran six years ago, I got Clark bars," says councilman Hal Clark from Norco, Calif. He estimates that he's bought about 5,000 bars in his years in office. In Novi, Mich., Diane Clark, wife of mayor Richard, agrees: "They were the hit of the polls that day," she says. "Instead of literature, we just handed them a Clark bar." Leslie Clark, the first female mayor in the history of Woodbury, N.J., relied on their magic, too. NECCO doesn't endorse any Clark: "We're willing to sell to anyone who's willing to buy," says Zimbalatti. In the 2000 election, the company filled an order for heart-shaped wafers inscribed with slogans like GO BUSH and WE LOVE BUSH.