When Is Amazon Prime Day 2020? Deals on Devices, Audible, Kindle, and More

Amazon Prime Day 2020 will take place over two days, October 13 and 14. However, in the run-up to one of the biggest retail holidays of the year, there are deals to be had from today.

If you're not already a Prime member, you can sign up or start a 30-day free trial at amazon.com/primeday in the lead-up to Amazon Prime Day.

There will be numerous deals on Amazon's own brands, including Kindle and Audible, and smart devices like Echo Dots. However, Amazon is also running a deal crediting customers for shopping with small businesses that sell on the e-commerce website.

Small businesses

Amazon is rewarding customers who shop at small businesses via the Amazon website from now until Prime Day.

From today through October 12, Amazon will offer a $10 credit to use on Prime Day to Prime members who spend $10 on items sold by select small businesses on Amazon.

Amazon Devices Deals

There are plenty of deals to be had on Amazon devices like the Echo Dot and Fire TV for Amazon Prime members.

From today, get two Echo Dot devices for $39.98 and Fire TV Recast for $129.99. Save up to $100 on Fire TV Edition Smart TVs and get the Toshiba 43-inch Smart HD Fire TV Edition TV for $179.99.

Starting October 6, get the Toshiba 32-inch Smart HD Fire TV Edition TV for $119.99 and the Insignia 43-inch Smart 4K UHD Fire TV Edition TV for $199.99; save $40 on Echo Show 5; get Echo Auto plus six months of Amazon Music Unlimited for $19.99; and save on smart home security with Blink Mini indoor cameras—one for $24.99, two for $49.98, or get Echo Show 5 and Blink Mini for $54.99.

Amazon Prime Day
Amazon Prime Day 2020 will take place over October 13-14, with early deals starting from September 28. Amazon

Amazon Music Deals

For $0.99, Prime members who haven't yet tried Amazon Music Unlimited can get four months of the premium streamer with unlimited access to more than 60 million songs ad-free, as well as a wide selection of popular podcasts.

Audible Deals

Prime members can save $50 on a year of Audible Premium Plus, and Audible members will get access to the Plus catalog.

Kindle Deals

New customers to Kindle Unlimited can save 50 percent off a 6-month subscription. Spend $20 on Kindle ebooks and get a $5 ebook credit, while Prime members can choose two select new Kindle books for free.

Amazon Fashion Deals

Amazon Prime Day will also include deals on fashion brands. Save up to 30 percent on select Vineyard Vines clothing for men, up to 15 percent on select fall fashion from Shopbop, and up to 30 percent on select trends from premium women's fashion, including ASTR the Label, Splendid and Alo Yoga.

Also, save up to 30 percent on select kids' and baby clothing and shoes, up to 30 percent on select styles from Calvin Klein, and finally, up to 30 percent on select Dress the Population, 4SI3NNA, and Black Halo dresses.

Amazon Brands Deals

Plenty of Amazon's own brands are also taking part in Prime Day. Save up to 40 percent on select clothing styles including Amazon Essentials and Goodthreads, 40 percent on pet essentials from Wag, and 20 percent on Belei skincare products.

Prime members will also be able to save 20 percent on baby essentials from Mama Bear, 20 percent on health and personal care products from Solimo, 20 percent on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20 percent on health and wellness products from Revly, Amazon Elements, and Amazon Basic Care.

Amazon Fresh Deals

Prime members can get $15 off their first order of $50 or more on Amazon Fresh plus item level offers throughout the store.

Home Deals

Save up to 20 percent or more on furniture brands including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. Save up to 20 percent or more on select rugs from brands including nuLOOM and Artistic Weavers.

Prime Video Deals

Today through Prime Day, Prime members can enjoy a selection of titles to rent or buy with up to 50 percent off.

Amazon Prime Membership

Prime is $119 a year or $12.99 a month and customers can start a free trial of Amazon Prime at amazon.com/prime.

College students can join Prime Student for 50 percent off and use Prime with a six-month trial at amazon.com/primestudent. Also, for an additional $0.99 a month, student members can get Amazon Music Unlimited.

Customers receiving government assistance through EBT or Medicaid can also qualify for a discounted Prime membership of $5.99 a month at amazon.com/qualify.

In a press release, Jeff Wilke, Amazon CEO Worldwide Consumer, said: "In the midst of an unprecedented year, we're committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love.

"This year's Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes—and to have more time to spend with their families and friends throughout the season."