America's Best Loyalty Programs 2021

America's Best Loyalty Programs 2021

We shoppers all have our favorite stores or websites, and it's satisfying when the places we're loyal to, are loyal to us in return. A birthday present from Sephora? I'm not going to say no. As part of our commitment to reader service, Newsweek partnered with global data research firm Statista to rank America's Best Loyalty Programs 2021.

Our rankings highlight 241 loyalty programs in 43 categories. You'll probably find some
of your favorites on this list, and you may discover some attractive new reward programs as well. If your company is listed below, visit the Statista site to get more information about licensing.

We wish you an enjoyable— and rewarding— shopping trip.

Nancy Cooper Signature 2
Category
Subcategory
Loyalty Program
Brand
Score
ClothingApparelBuckle RewardsBuckle8.20
ClothingApparelThe Zumiez StashZumiez7.98
ClothingApparelClub CaliHollister7.98
ClothingApparelUO RewardsUrban Outfitters7.81
ClothingApparelNavyist RewardsOld Navy7.67
ClothingApparelLids Access PassLids7.60
ClothingApparelBanana Republic RewardsBanana Republic7.50
ClothingApparelForever 21 Credit CardForever 217.49
ClothingApparelM PointsModlily7.40
ClothingApparelGap Good RewardsGAP7.38
ClothingApparelRealRewardsAmerican Eagle Outfitters7.35
ClothingApparelExpress Insider RewardsExpress7.24
ClothingApparelRue Rewardsrue217.21
ClothingApparelBurlington Loyalty ProgramBurlington7.21
ClothingApparelH&M Member ProgramH&M7.04
ClothingBaby and Children's ProductsMy Place Reward$The Children's Place8.60
ClothingBaby and Children's ProductsRewarding MomentsCarter's, OshKosh B'gosh, …8.15
ClothingBaby and Children's ProductsClub JusticeJustice7.01
ClothingBaby and Children's ProductsThe Key RewardsPottery Barn Kids6.53
ClothingBaby and Children's ProductsBurlington Loyalty ProgramBurlington6.23
ClothingDepartment StoresCoast 2 Coast RewardsBealls8.18
ClothingDepartment StoresKohl's RewardsKohl’s8.03
ClothingDepartment StoresMORE rewardsBurkes Outlet8.03
ClothingDepartment StoresLoyallistBloomingdale's7.92
ClothingDepartment StoresDillard's RewardsDillard's7.80
ClothingDepartment StoresThe Nordy ClubNordstrom7.75
ClothingDepartment StoresShop Your WaySears7.75
ClothingDepartment StoresMacy’s CardMacy's7.64
ClothingDepartment StoresBelk Rewards Card ProgramBelk7.45
ClothingDepartment StoresTJX Rewards Credit CardT.J. Maxx, Marshalls, …7.44
ClothingDepartment StoresJCPenney RewardsJCPenney7.29
ClothingDepartment StoresOllie's ArmyOllie's Bargain Outlet7.16
ClothingDepartment StoresFred Meyer Rewards CardFred Meyer7.12
ClothingDepartment StoresDG RewardsDollar General7.00
ClothingDepartment StoresRewards ClubBoscov's6.69
ClothingFootwearVans FamilyVans8.35
ClothingFootwearDSW VIPDSW7.88
ClothingFootwearFLX RewardsFoot Locker7.79
ClothingFootwearShoe PerksShoe Carnival7.43
ClothingFootwearZappos VIPZappos7.39
ClothingFootwearFamously You RewardsFamous Footwear7.32
ClothingFootwearReward PointsTaos Footwear7.23
ClothingFootwearSole Circle RewardsVionic7.19
ClothingFootwearSkechers EliteSkechers6.56
ClothingFootwearShoeFan RewardsShoes.com6.44
ClothingLuxury Fashion & AccessoriesLuisaviaroma PrivilegeLuisaViaRoma 7.34
ClothingLuxury Fashion & AccessoriesInCircleBergdorf Goodman7.24
ClothingLuxury Fashion & AccessoriesModa RewardsModa Operandi6.97
ClothingOutdoor and Athletic ApparelReebok UnlockedReebok8.13
ClothingOutdoor and Athletic ApparelMoosejaw Rewards ProgramMoosejaw7.97
ClothingOutdoor and Athletic ApparelNike Member CommunityNike7.52
ClothingOutdoor and Athletic Apparelmy NB rewardsNew Balance7.45
ClothingOutdoor and Athletic ApparelCreators ClubAdidas7.32
ClothingPlus-Size FashionTorrid RewardsTorrid7.78
ClothingPlus-Size FashionXL Rewards ClubDXL Big + Tall7.50
ClothingPlus-Size FashionLane RewardsLane Bryant7.28
ClothingPremium ApparelJ. Crew RewardsJ. Crew7.55
ClothingPremium ApparelPreferred Loyalty ProgramCalvin Klein6.85
ClothingPremium ApparelmyAbercrombieAbercrombie & Fitch6.72
ClothingSporting Goods RetailerHibbett RewardsHibbett Sports7.89
ClothingSporting Goods RetailerScheels Visa CardScheels7.57
ClothingSporting Goods RetailerFLX RewardsChamps Sports7.37
ClothingSporting Goods RetailerStatusFinish Line7.23
ClothingSporting Goods RetailerScoreRewardsDick's Sporting Goods7.22
ClothingWomen's ApparelMyMaurices RewardsMaurices8.12
ClothingWomen's ApparelRunwayrewardsNew York & Company8.02
ClothingWomen's ApparelRewards Loyalty ProgramLoft7.59
ClothingWomen's ApparelMadewell InsiderMadewell7.11
ClothingWomen's ApparelInspiredRewardsJ.Jill5.93
Food, Health And BeautyConvenience StoresHoliday RewardsHoliday Stationstores9.63
Food, Health And BeautyConvenience StoresMy Love RewardsLove's8.56
Food, Health And BeautyConvenience StoresSheetz Rewardz ProgramSheetz8.47
Food, Health And BeautyConvenience StoresKwik RewardsKwik Trip 8.38
Food, Health And BeautyConvenience StoresQT RewardsQuikTrip7.88
Food, Health And BeautyConvenience Stores7Rewards7-Eleven7.57
Food, Health And BeautyConvenience StoresSmartPay RewardsCumberland Farms7.46
Food, Health And BeautyConvenience StoresCasey's RewardsCasey's7.36
Food, Health And BeautyConvenience StoresEasy RewardsCircle K7.26
Food, Health And BeautyConvenience StoresEG RewardsKwikShop6.20
Food, Health And BeautyPerfume and CosmeticsMy RewardsThe Perfume Spot7.78
Food, Health And BeautyPerfume and CosmeticsteamtarteTarte7.69
Food, Health And BeautyPerfume and CosmeticsBeauty Insider ProgramSephora7.62
Food, Health And BeautyPerfume and CosmeticsUltamate RewardsUlta Beauty7.59
Food, Health And BeautyPerfume and CosmeticsM∙A∙C LoverM·A·C7.53
Food, Health And BeautyPerfume and CosmeticsSally Beauty RewardsSally Beauty7.50
Food, Health And BeautyPerfume and CosmeticsEstée E-ListEstée Lauder7.29
Food, Health And BeautyPerfume and CosmeticsLove Your Body ClubThe Body Shop7.03
Food, Health And BeautyPerfume and Cosmeticsbe. PointsBeauty Encounter6.91
Food, Health And BeautyPerfume and CosmeticsAveda Pure PrivilegeAveda6.91
Food, Health And BeautyPharmacies and DrugstoresGiant Eagle Advantage CardGiant Eagle7.93
Food, Health And BeautyPharmacies and DrugstoresExtraCare Pharmacy & Health Rewards® CVS Pharmacy7.70
Food, Health And BeautyPharmacies and DrugstoresmyWalgreensWalgreens7.63
Food, Health And BeautySupermarketsPoints Club RewardsH‑E‑B9.15
Food, Health And BeautySupermarketsMax CardCounty Market8.82
Food, Health And BeautySupermarketsSchnucks RewardsSchnuck Markets8.46
Food, Health And BeautySupermarketsRedner’s RewardsRedner's8.43
Food, Health And BeautySupermarketsWinn-Dixie RewardsWinn-Dixie8.37
Food, Health And BeautySupermarketsKroger Rewards World MastercardKroger8.24
Food, Health And BeautySupermarketsPick ’n Save / Metro Market Rewards World MastercardPick 'n Save8.20
Food, Health And BeautySupermarketsMariano’s Rewards World MastercardMariano's8.16
Food, Health And BeautySupermarketsSmith's Rewards World MastercardSmith's8.06
Food, Health And BeautySupermarketsWeis Rewards PointsWeis Markets7.94
Food, Health And BeautySupermarketsMartin's Choice RewardsMartin's7.91
Food, Health And BeautySupermarketsDillons Rewards World MastercardDillons7.89
Food, Health And BeautySupermarketsSprouts appSprouts7.88
Food, Health And BeautySupermarketsmyThyme Fresh RewardsFresh Thyme7.82
Food, Health And BeautySupermarketsPrice Plus® ClubShopRite7.81
Food, Health And BeautySupermarketsGO RewardsStop & Shop7.80
Food, Health And BeautySupermarketsClub PublixPublix7.80
Food, Health And BeautySupermarketsFlexible RewardsGiant7.78
Food, Health And BeautySupermarketsMVP Customer RewardsFood Lion7.61
Food, Health And BeautySupermarketsAdvantEdge CardPrice Chopper7.53
Food, Health And BeautySuperstores and Warehouse Club StoresCostco membershipCostco8.23
Food, Health And BeautySuperstores and Warehouse Club StoresSam´s Club familySam's Club8.19
Food, Health And BeautySuperstores and Warehouse Club StoresmPerksMeijer8.13
Food, Health And BeautySuperstores and Warehouse Club StoresTarget CircleTarget7.93
Food, Health And BeautySuperstores and Warehouse Club StoresWalmart Rewards® CardWalmart7.61
Home GoodsBookstoresMillionaire´s ClubBAM Books-A-Million7.38
Home GoodsBookstoresB&N MembershipBarnes & Noble6.95
Home GoodsBookstoresPlatinum RewardsDeseret Book6.47
Home GoodsConsumer ElectronicsEggPointsNewegg7.92
Home GoodsConsumer ElectronicsMy Best Buy BenefitsBest Buy7.64
Home GoodsConsumer ElectronicsSamsung RewardsSamsung7.47
Home GoodsHome Goods & DecorK-club loyalty programKirkland’s8.43
Home GoodsHome Goods & DecorMy FundsBed Bath & Beyond7.74
Home GoodsHome Goods & Decorinsider perksAt Home7.43
Home GoodsHome Goods & DecorThe Key Member Rewardswest elm7.21
Home GoodsHome Goods & DecorTJX Rewards Credit CardHomeGoods7.10
Home GoodsHome Improvement StoresMenards Big CardMenards8.08
Home GoodsHome Improvement StoresLowe’s Advantage CardLowe’s7.68
Home GoodsHome Improvement StoresTrue Value RewardsTrue Value7.18
Home GoodsHome Improvement StoresAce RewardsAce Hardware7.10
Home GoodsHome Improvement StoresNeighbor's ClubTractor Supply Co.5.80
Home GoodsHome StoresAllModern Credit CardAllModern8.78
Home GoodsHome StoresWayfair Credit CardWayfair7.66
Home GoodsHome StoresHouzz Credit CardHouzz7.20
Home GoodsOutdoor Sporting GoodsScoreCardField & Stream8.39
Home GoodsOutdoor Sporting GoodsL.L.Bean® Mastercard®L.L. Bean8.06
Home GoodsOutdoor Sporting GoodsOutdoor RewardsCabela's7.90
Home GoodsOutdoor Sporting GoodsBackcountry Summit ClubBackcountry7.72
Home GoodsOutdoor Sporting GoodsREI Co-op MembershipREI7.39
Catering, Restaurants and LeisureBagel and Sandwich ChainsFirehouse RewardsFirehouse Subs8.32
Catering, Restaurants and LeisureBagel and Sandwich ChainsDeli DollarsJason's Deli8.03
Catering, Restaurants and LeisureBagel and Sandwich ChainsBruegger's Bagels Inner CircleBruegger's7.96
Catering, Restaurants and LeisureBagel and Sandwich Chainsmy Mike'sJersey Mike's Subs7.96
Catering, Restaurants and LeisureBagel and Sandwich ChainsFreaky Fast RewardsJimmy John's7.87
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsHuddle PerksHuddle House9.52
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsBeef’s RewardsBeef'O'brady's9.05
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsP.F. Chang’s RewardsP.F. Chang's8.46
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsSteak ’n Shake Rewards ClubSteak 'n Shake8.24
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsFrequent Diner ClubLettuce entertain you8.05
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsFridays RewardsTGI Fridays7.99
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsDine RewardsBonefish Grill, Carrabba’s Italian Grill, Outback Steakhouse, …7.78
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsMy Red Lobster RewardsRed Lobster7.76
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsMy Chili’s RewardsChili's7.76
Catering, Restaurants and LeisureCasual Dining Restaurant ChainsRed Robin RoyaltyRed Robin7.70
Catering, Restaurants and LeisureCoffeehouse ChainsCaribou PerksCaribou Coffee8.09
Catering, Restaurants and LeisureCoffeehouse ChainsDDperksDunkin' Donuts8.09
Catering, Restaurants and LeisureCoffeehouse ChainsStarbucks® RewardsStarbucks7.98
Catering, Restaurants and LeisureCoffeehouse ChainsTims RewardTim Hortons7.90
Catering, Restaurants and LeisureCoffeehouse ChainsMcCafé RewardsMcDonald's7.48
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsTijuana Flats RewardsTijuana Flats9.03
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsNoodles RewardsNoodles & Company8.72
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsFreddy’s RewardsFreddy's Frozen Custard & Steakburgers8.30
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsMcAlister's RewardsMcAlister's Deli8.13
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsChipotle RewardsChipotle7.86
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsMoe RewardsMoe's Southwest Grill7.83
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsSmashClubSmashburger7.68
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsRotisserie RewardsBoston Market7.26
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsQdoba RewardsQdoba7.20
Catering, Restaurants and LeisureFast-Casual Restaurant ChainsClub BajaBaja Fresh7.07
Catering, Restaurants and LeisureFast-Food Restaurant ChainsLoco RewardsEl Pollo Loco8.69
Catering, Restaurants and LeisureFast-Food Restaurant ChainsChick-fil-A OneChick-fil-A8.61
Catering, Restaurants and LeisureFast-Food Restaurant ChainsPopeyes AppPopeyes8.15
Catering, Restaurants and LeisureFast-Food Restaurant ChainsDairy Queen AppDairy Queen8.04
Catering, Restaurants and LeisureFast-Food Restaurant ChainsSubway MyWay RewardsSubway7.74
Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresMy Cold Stone Club RewardsCold Stone Creamery7.98
Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresSweet RewardsBruster’s Real Ice Cream7.66
Catering, Restaurants and LeisureIce Cream and Frozen Yogurt StoresDot Crazy! Rewards ClubDippin’ Dots6.64
Catering, Restaurants and LeisurePizza ChainsMOD RewardsMOD Pizza8.35
Catering, Restaurants and LeisurePizza ChainsPapa RewardsPapa John's Pizza7.98
Catering, Restaurants and LeisurePizza ChainsHut RewardsPizza Hut7.82
Catering, Restaurants and LeisurePizza ChainsPiece of the Pie RewardsDominos Pizza7.77
Catering, Restaurants and LeisurePizza ChainsCPK RewardsCalifornia Pizza Kitchen7.61
Sports, Leisure and TransportationAuto Parts RetailerAutoZone RewardsAutoZone7.57
Sports, Leisure and TransportationAuto Parts RetailerSpeedpearksAdvance Auto Parts7.47
Sports, Leisure and TransportationAuto Parts RetailerCar Parts Warehouse Professional Installer Rewards ProgramCarParts.com7.27
Sports, Leisure and TransportationBicyclesWestern Bikeworks Rewards ProgramWestern Bike Works8.12
Sports, Leisure and TransportationBicyclesVIP Rewards ProgramNashbar6.80
Sports, Leisure and TransportationBicyclesVIP ClubBike Tires Direct6.68
Sports, Leisure and TransportationHobby Store, Model MakingModel Railroad Reward SocietyModel Train Stuff7.43
Sports, Leisure and TransportationHobby Store, Model MakingMega RewardsMegahobby.com7.39
Sports, Leisure and TransportationHobby Store, Model MakingHobbylinc.com Rewards ProgramHobbylinc.com6.98
Sports, Leisure and TransportationSports and Fitness NutritionA1 Plus + RewardsA1Supplements.com8.49
Sports, Leisure and TransportationSports and Fitness NutritionHealthy AwardsVitamin Shoppe7.48
Sports, Leisure and TransportationSports and Fitness NutritionGNC RewardsGNC6.94
General Reward ProgramsGeneral Reward ProgramsIbottaIbotta7.72
General Reward ProgramsGeneral Reward ProgramsOpenTable PointsOpenTable6.93
General Reward ProgramsGeneral Reward ProgramsRakutenRakuten6.48
Services: Beauty and WellnessSpas, Wellness and BeautyHand & Stone Rewards PointsHand & Stone Massage and Facial Spa7.64
Services: Beauty and WellnessSpas, Wellness and BeautyRewardsThe Woodhouse day spa7.11
Services: Beauty and WellnessSpas, Wellness and BeautyMyHEIGHTSrewardsMassage Heights6.21
Services: Personal Services, Home Care and MaintenanceAutomotive RepairBrake Masters Customer Loyalty CardBrake Masters7.62
Services: Personal Services, Home Care and MaintenanceAutomotive RepairO´RewardsO’Reilly Auto Parts7.12
Services: Personal Services, Home Care and MaintenanceAutomotive Repairmeineke rewardsMeineke6.99
Services: BankingCommercial BanksCredit Card RewardsCapital One8.13
Services: BankingCommercial BanksCiti ThankYou® RewardsCiti Bank8.12
Services: BankingCommercial BanksPNC pointsPNC8.03
Services: BankingCommercial BanksReal Life RewardsFifth Third Bank7.95
Services: BankingCommercial BanksPreferred RewardsBank of America7.80
Services: Transportation and TravelBus CarriersDriven Rewards ProgramTrailways8.04
Services: Transportation and TravelBus CarriersRoad RewardsGreyhound7.97
Services: Transportation and TravelBus CarriersAmtrak Guest RewardsAmtrak7.35
Services: Transportation and TravelCar RentalThe Emerald ClubNational Car Rental7.96
Services: Transportation and TravelCar RentalEnterprise PlusEnterprise Rent-A-Car7.43
Services: Transportation and TravelCar RentalRental GeniusAce Rent-A-Car7.20
Services: Transportation and TravelCar RentalHertz Gold Plus RewardsHertz7.03
Services: Transportation and TravelCar RentalAvis Preferred Car Rental ProgramAvis6.95
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesPriceline Rewards™ Visa® CardPriceline9.05
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesOrbitz RewardsOrbitz8.45
Services: Transportation and TravelFlights, Hotels and Holiday Deals Search EnginesGeniusBooking.com6.95
Services: Transportation and TravelFull-Service AirlinesMileage PlanAlaska Airlines8.10
Services: Transportation and TravelFull-Service AirlinesSky MilesDelta7.64
Services: Transportation and TravelFull-Service AirlinesAeroplanAir Canada7.53
Services: Transportation and TravelFull-Service AirlinesAAdvantage programAmerican Airlines7.26
Services: Transportation and TravelFull-Service AirlinesMileagePlus programUnited Airlines7.18
Services: Transportation and TravelGas StationsMurphy Drive RewardsMurphy USA8.20
Services: Transportation and TravelGas StationsSpeedy RewardsSpeedway8.19
Services: Transportation and TravelGas StationsFuel Rewards®Shell7.94
Services: Transportation and TravelGas StationsBPme Rewardsbp6.94
Services: Transportation and TravelGas StationsExxon Mobil Rewards + Premium™Exxon Mobil6.23
Services: Transportation and TravelHotel and Hospitality Reward ProgramsChoice PrivilegesChoice Hotels and all other participating hotel brands7.81
Services: Transportation and TravelHotel and Hospitality Reward ProgramsIHG Rewards ClubIHG and all participating hotel brands7.79
Services: Transportation and TravelHotel and Hospitality Reward ProgramsLandry's Select ClubLandry's and all participating brands7.79
Services: Transportation and TravelHotel and Hospitality Reward ProgramsHilton Honors Member Reward ProgramHilton and all other participating hotel brands7.74
Services: Transportation and TravelHotel and Hospitality Reward ProgramsWyndham RewardsWyndham Hotels and all other participating hotel brands7.54
Services: Transportation and TravelLow-Cost AirlinesTrueBluejetBlue8.46
Services: Transportation and TravelLow-Cost AirlinesRapid Rewards®Southwest8.17
Services: Transportation and TravelLow-Cost AirlinesVirgin RedVirgin8.17
Services: Transportation and TravelLow-Cost AirlinesFrontier MilesFrontier7.64
Services: Transportation and TravelLow-Cost AirlinesFree Spirit®Spirit7.56
Methodology

The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.

The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:

1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.

2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.

3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.

5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.

6. Recommendation: measures the likelihood of recommending the program to friends and family.

The full methodology is available here.